It's not just tacky ponytails and weaves for the Kardashian types, there are also general stuff such as shampoo, styling gel etc. I personally wouldn't touch any of their products with a 10ft pole. They may boast to be 'organic' and sulphate and paraben-free (take this with a pinch of salt), but there are still tons of other harmful stuff in it. Jeanne Lanvin must be turning in her grave!
Sasha's shot looks like a 'before' pic of some Schwarzkopf or Pantene campaign. For a brand that's supposed to show aspirational styling they're clearly missing the mark. The cast overall is very weak.
Seriously, kudos to Olivier.
This is actually a very embarassing license they made years ago, long before Christophe Decarnin even got there.
Somehow, the name has always kept that little touch of prestige and people were sometimes exposed to it in hair salon.
The products are actually good but it's good that he used it in his advantage. It looks expensive and it's well done.
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