Blumarine S/S 2022 Milan

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[dior_couture1245]

This owes way too much to Galliano's Dior. Some of these looks are straight out of the Fall 2000 RTW collection.

 

[reese06]

Well Nicola looked delicious coming out at the end.

As far as the collection, if he refines this aesthetic, he could fill this niche quite well which has been missing from fashion for quite some time. He just needs to find a way to make each collection different because so far, they have been meshing together as a Blumarine, Cavalli, Versace, Galliano greatest hits.

All that said. I'm optimistic about him but I could be biased because he's hot. Not even going to lie.

 

[susseinmcswanny]

I thought this was cute the first time but now I'm feeling this is just stuff for the dumpster after a photo for insta. Really outdated trendy wannabe stuff. Kinda cringe

 

[RedSmokeRise]

He's hot and I will admit the 2000s nostalgia is hitting me hard but he really needs to evolve. We can only take butterfly earrings for so long!

Still interested to see where this will go ...

 

[perhydrol]

^I think this won't go anywhere, especially the butterfly motif. The early '00s are on roll now, but I feel like that trend will die out pretty quickly and when that happens, Blumarine will be lost because Nicola seems to be stuck in the archives. Nostalgia is cool, but it's cool when it's updated and this collection is not. Of course it's fun, but it's kinda artificial, almost like a cosplay, especially with songs such as "Milkshake" by Kelis as the soundtrack of the show.

 

[dior_couture1245]

^I think this won't go anywhere, especially the butterfly motif. The early '00s are on roll now, but I feel like that trend will die out pretty quickly and when that happens, Blumarine will be lost because Nicola seems to be stuck in the archives. Nostalgia is cool, but it's cool when it's updated and this collection is not. Of course it's fun, but it's kinda artificial, almost like a cosplay, especially with songs such as "Milkshake" by Kelis as the soundtrack of the show.

So true.

And the other thing that leaves me so cold about this kind of nostalgia is that the models now cannot provide that X-factor for these kinds of clothes that they used to be able to back in the early 00's. Even though these clothes are almost identical to a lot of the fashion then, it just hits different when it's Carmen or Gisele or Frankie or Alek or any of the other powerhouses of that era stomping down the catwalk in these kinds of clothes.

Plus, as I've mentioned before, what worked about this kind of fashion when it first came out is that someone like Galliano was infusing this look with his own personal references...street, Napoleon, 18th century drama, 80's London clubs, globetrotting cultural textiles, etc. etc. etc. This was reflected in the fashion, the hair, the makeup, the music, the set...all those idiosyncratic layers made for very rich and compelling and iconic collections.

This guy isn't bringing anything personal...it's just an Instagram moodboard of other designer's work and celebrity fashion from that time period. I wouldn't care as much that it's kind of literal if he at least introduced a new take on this aesthetic. But he doesn't.

 

[EDEN21]

this collection is indistinguishable from the last two seasons (Brognano out of ideas already?), but I'm sure it'll sell like hotcakes amongst the instagram models and "y2k" fiends

 

[jeanclaude]

Excuse me...but there´s a vintage 00s Cavalli collection in you catwalk...!

 

[Lola701]

He looks good and he knows how to make clothes…
And I think they have found ways to make Blumarine relevant in some sort of form.

I see Galliano but maybe because he worked with Giambattista Valli and Dolce & Gabbana, I see some touches of Ungaro by Giambattista.

I’m more excited to see what’s next for him. I feel like he has more to offer.

He could be great for another house, with a good stylist again.

 

[YohjiAddict]

He had managed to straddle the fine line between cheeky bad taste and plain tackiness well in his shows but this one is just plain bad: the color palette is garish, the clothes lack that expensive touch they had last season and it all has the stench of a played-out trick that stopped being funny.

He's welcome to take Jacquemus position as the hot stud designer of the moment though, at least he's competent enough to show well-finished garments. Now he only needs to bat his eyelashes at Loïc Prigent to get the superstar treatment.

 

[Fulton St Critique]

I couldn’t get past the first 2 minutes of the collection. Horrid. I understand the nostalgic angle, and the Galliano/Cavalli references are justified, yet it feels so…. Trashy. Those “hot pants”, denim print, and the styling are all so wrong. Is the angle here to celebrate life amidst such difficulties? If so, please make it a little more believable.

 

[Scotty]

Uhh, what happened to Anna Molinari?

 

[velvetandsilk]

Uhh, what happened to Anna Molinari?

She sold company. Now Liu Jo is new owner.

Marco Marchi of Eccellenze Italiane wants to give new direction to Blumarine

 

[charles01]

The clothes aren’t bad. But I would like to see something new, the collections have looked the same since S/S 2021. There are a lot of old Blumarine collections for him to get inspiration from. Yes, it’s trendy and he is building the brand identity, but he is depending too much on trends, and there is no evolution.