Bobbi Brown Cosmetics has unveiled a new, hybrid base called Intensive Skin Serum Foundation SPF40. It is being rolled out this month into travel retail worldwide.
The product is said to combine skincare and make-up properties, to beautify skin from the inside out. It is produced by a cutting-edge bi-phase cold fusion process that allows the skincare actives to stay potent, while blending seamlessly with the foundation pigments, the brand maintains. The result is an extra-fine emulsion formula that nourishes skin with Cordyceps Mushroom – a powerful tonic used in traditional Chinese medicine.
Other key ingredients include bamboo grass to restore radiance, and moisturising lychee extracts. In addition, skin-tone correct pigments “float” over the skin’s surface, rather than settling into it, for a silky feel and fresh, natural look.
According to Bobbi Brown, skin looks firmer, smoother, radiant and healthy. The SPF40 offers a high level of sun protection.
Intensive Skin Serum Foundation SPF40 is available in eight shades in travel retail. The recommended domestic price-point is £39 (US$58) for 30ml.