Bom Chan Lee, 20, Seoul
Part of the new wave of Korean male models who swept the European shows in June, Lee kicked off a stellar début season by walking for Topman and opening Craig Green in London, where he also showed up on the Burberry catwalk before appearing for Jil Sander and Marni in Milan, along with Louis Vuitton and Dior Homme in Paris, which he calls his favorite European city because it makes him feel “creative and happy.” Scouted while on holiday in Croatia, Lee says he was excited to try something new with modeling. “It was very interesting to go to the different cities in Europe,” he says, “and to meet a lot of nice people from different cultures.” A guitarist in a band at home in his native Korea, Lee leans on his hometown friends who are now traveling the fashion circuit with him to navigate his new job. “I came with my model friends as a team, and we are always helping each other,” he explains. “I’m very happy that we all had a successful season.”