Bono Launches new Fashion Line-Edun

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I like this idea a lot, Bono gets a thumbs up.

I like the concept of helping third world countries, but im not keen on clothing designed by bono.

I don't think the clothing is actually designed by Bono...or is it? I thought he was just funding it...

 

[droogist]

^ He's not designing it (2nd article makes that clear

[font=Geneva,Arial,sans-serif]I wonder what Mr Ali Hewson is doing for Edun. This is a man whose fashion sense is best summed up by look-at-me hats and tight black jeans. Is he - God forbid - having a say in the designs? 'No! It's my job to keep him away from the designs,' she wails. 'He can talk about anything else he wants to. He's a great sounding- board. He's really good at inciting people to riot. But no, he's not famous for his fashion sense ...'

The designer is Rogan Gregory, who does Rogan Jeans. Also Bono's wife has a hand in it.
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[droogist]

Just saw that there's some Edun things up for sale on www.saksfifthavenue.com ...looks pretty much like the usual Rogan stuff:

Prices are not bad...$150 jeans and the like. And imagine how socially responsible you'll feel wearing them!

 

[Misako]

Ah, my love for Bono will never cease. haha.

 

[kimair]

there's also an article about the line in the March issue of US Vogue (the one with Sandra Bullock on the cover)...looked pretty interesting...

 

[Erin]

A sample from the line, Jessica Simpson sporting an Edun tee (taken from Ebay