Boss S/S 2021 Milan

Discussion in 'Designers and Collections' started by vogue28, Sep 25, 2020.

  1. vogue28

    vogue28 Mod Squad Team Leader

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  2. vogue28

    vogue28 Mod Squad Team Leader

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  3. vogue28

    vogue28 Mod Squad Team Leader

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  4. jeanclaude

    jeanclaude Well-Known Member

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    Do they really need a "designer" to launch another generic collection of clothes?
     
    Darko, Lola701, christian zh and 4 others like this.
  5. GivenchyAddict

    GivenchyAddict Well-Known Member

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    ^Do they even need to come to Milan?
     
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  6. liberty33r1b

    liberty33r1b Well-Known Member

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    what a fail:blink:
     
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  7. avonlea002

    avonlea002 Well-Known Member

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    A collection like this doesn't need runway presentation. They probably do it to elevate the brand's status. There was a time when Boss wanted to be a luxury house but it was a fail. It lacks the hf aspect.
     
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  8. RedSmokeRise

    RedSmokeRise Well-Known Member

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    lmao - for the longest time I still thought Jason Wu was still there designing for this.

    Anyways, every collection feels like designed by moodboard / trend report.
     
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  9. bc collector

    bc collector Well-Known Member

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    It's just marketing. They're trying to give themselves a fashion-y veneer but they are clearly failing to get it right.
    It's the same problem Zegna went through with Pilati, when there was a huge disconnect between Stefano's shows and the offer in their store, which is high-quality but kind of no-brainer formalwear (and, I'm sorry, I've always thought of Hugo Boss as Zegna's loser little brother).
    They simply don't have the customers to understand and buy these clothes, and the WW is a total waste.
     
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  10. YohjiAddict

    YohjiAddict Well-Known Member

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    The first section is just picking up Kim Jones' crumbs, but that garish mint color takes the cake.
     
  11. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    I love the colour pallette and how functional the collection is. They know their client who is a little more reserved yet still well traveled.
     
    iixcarmen likes this.

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