Bottega Veneta F/W 2018.19 by Fabien Baron

Discussion in 'Ad Campaigns' started by bluebanter, Aug 1, 2018.

  1. bluebanter

    bluebanter Well-Known Member

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    source: Bottega Veneta® - Art_of_collaboration_fall_winter_2018

    Directed by Fabien Baron
    Starring: Fran Summers, Tim Schumacher, and Sora Choi
    Cinematographer: Phillipe Le Sourd
    Set Design: Stefan Beckman

    [​IMG]
    source: Bottega Veneta® - Art_of_collaboration_fall_winter_2018

    [​IMG]
    source: Bottega Veneta® - Art_of_collaboration_fall_winter_2018

     
    Phuel likes this.
  2. Benn98

    Benn98 Well-Known Member

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    Sometimes less is more! I imagine Sora and Tim'c shots in single format, spread across two pages and it just look spectacular!
    The collage layout really ruins most of the magic because there's actually nothing wrong with the shots.

    The short vid is so cinematic though. Fran! :heart::heart::heart:
     
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  3. mathiaskatz

    mathiaskatz Well-Known Member

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    BV has stepped it up. Sora was fantastic for their SS18 ads so I’m not surprised she’s booked FW18. I do agree the collage is a bit much, but the video makes up for it.
     
  4. simon

    simon Well-Known Member

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    This cast has talent! And kudos to Fabien for his continuous creative efforts. I'm pleasantly surprised at Fran. She has such a classic movie star look, and girl knows how to emote. Tim looks great too. I also love the contrast of that old Hollywood feels in the scenes of Tim and Fran with the futuristic vibes of Sora's. It feels like a merging of two worlds! Love the fantasy. Sora made the campaign for me last season and she brought the feels here again. Glad she rebooked this.

    What I love about this is that there is a defined artistic concept here, yet the products do not get lost. Even in those settings, i still look at the products, and think - glam (like in that walking scene of Fran at the start). It's a little sad that we might not see these kind of ads again with Tomas Maier leaving.
     
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  5. Nomar

    Nomar Well-Known Member

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    Tim is just incredible in these ads.
     
  6. Benn98

    Benn98 Well-Known Member

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    If you haven't already, make some plans to get Bottega Veneta's campaign coffee table book, Art of Collaboration, which Tomas put together. It's quite a find and covers the brand's print campaigns. I'm also a bit sad over his departure because he had a penchant for cinematic style, really valued the campaign collabs, and gave the photographers as much creative freedom possible. It's sad that the last few Baron campaigns won't make the cut.
     
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  7. simon

    simon Well-Known Member

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    Oh I didn't know that. Thanks for the info!
     
  8. bluebanter

    bluebanter Well-Known Member

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    Its because they want the print campaign to get people to watch the videos. So essentially the purpose of the print ad is to make it as obvious as possible that this is a video campaign
     
  9. Benn98

    Benn98 Well-Known Member

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    I can see that to be true, and most likely pushed by a suit. I think from a creative pov, the wrestle whether videos should be an extension of the print campaign, or autonomous, is very real. It's interesting to me because visual campaigns are becoming increasingly necessary as we expand into the digital age. In this case it was really not needed, tbh. I mean, it's Baron. The man thrives on cinematic elements.

    The last three years of Steven Meisel at VI (2014-16) was really something to behold when it came to the print/vid crossover. I'm not sure whether he employed his own videography team, or outsourced, but whoever it was did an amazing job of tying the print and video components together. And not in an obvious way. The May 2015 cuisine issue, Carolyn Murphy's dark Holiday shoot. These accompanying videos perfectly mimicked his print shots while still remaining oddly unique. Naturally the same happened with his campaign work for Prada and Coach at the time. I particularly liked that it set a standard. One which not many seem able to adopt. Like M&M shooting Kendall Jenner earlier this year, but Charlotte Wales doing the cover video. The two were like chalk and cheese and going with Wales seemed a cost cutting exercise, but visually I appreciated the video aesthetic far more than the print shots. Of course, if I were to watch it on mute, that is!
     
  10. Phuel

    Phuel Well-Known Member

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    I’m in love with Fabien’s beautiful… mind. The video is impossibly lush.

    Like the SS one, I loathe the layout for the print campaign. It completely diminishes the Hitchcockian imagery. Just choose one shot and use that as a spread for the print campaign. (If the intention is to promote the video with the print campaign-- and I doubt that, simply include “Watch the films BottegaVeneta.com”.)
     
  11. Perickles

    Perickles Well-Known Member

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    I agree this would be much better without that collage! They have great shots, they don't need to add anything else!
     
  12. apple

    apple Well-Known Member

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    This is so beautiful and captivating.
     
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  13. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    YASS!!! This is what I've been waiting for! I can always count on Maier's BV to produce a campaign so rooted in cinematic indulgence and high-octane melodrama. Too bad we won't be seeing anything as inspired as this in the future.
     
  14. mathiaskatz

    mathiaskatz Well-Known Member

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    Does anyone know if Baron will continue to work with BV with Maier leaving?
     
  15. bluebanter

    bluebanter Well-Known Member

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    Bottega Veneta F/W 18 Campaign: Intuition
    Film # 1: "Blackout"
    by Fabien Baron
    Models: Sora Choi & Tim Schumacher
     
  16. dfwn2n

    dfwn2n Active Member

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    I’m not sure but I doubt it. It’s very rare for new directors to continue using the same team.
     
  17. GivenchyHomme

    GivenchyHomme Well-Known Member

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    If I were the new designer I would use Mesiel, but that's just me. :p
     
  18. RMDV

    RMDV Active Member

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    I mean this video is everything!!!!
     
  19. bluebanter

    bluebanter Well-Known Member

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  20. amby

    amby Well-Known Member

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    Love the new short movie! Very cinematic and makes you wonder what happened
     

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