I like that season after season Bottega goes for a photographer or artist who isn't completely overexposed within the world of fashion. Seriously, how many campaigns can we see from Mert & Marcus, Inez & Vinoodh, Terry Richardson, Mesiel, et al. Not to detract from the work of those individuals, but sometimes it can feel as though only a select group of photographers is allowed to create campaign imagery and after awhile there is a certain amount of redundancy. This feels different, even though it is very Alex - for those familiar with her style.