this campaign is so confusing it hurts.
unless it will be shown separate?
after looking at it a few times (I know but I had to), both sides of the campaign have good shots.the good collection side has the shots of the leather trench and the one with the flowing scarf (?) for instance - that little extra adds so well to it. it’s been done loads but has impact in the photography.
however I do dislike the background. it’s extremely pedestrian. find an amazing building or street with an impressive Contemporary or Modern architecture and shoot there.
the other side of the campaign, the shirts as I will call it, is saved only by some shots where the smiles of the models are infectious enough that I cannot dislike it. that much. would I want it as a campaign? no.
those shirts should had never been on a Bottega ad campaign. reminds me of GAP!! leave it for the rails at the store nicely hanged in a corner with the denim jeans that go with it.
it’s confusing, right? or I’m just tired.