Burberry ‘Goddess Intense’ Fragrance 2024 : Emma Mackey by Mario Sorrenti | the Fashion Spot

Burberry ‘Goddess Intense’ Fragrance 2024 : Emma Mackey by Mario Sorrenti

Very bland campaign the wardrobe, hair, expression and even photography. Literally an outtake from the Goddess ad which in itself was as bland.


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by Mario Sorrenti

"Imagined by perfumer Amandine Clerc Marie, this aromatic and gourmand juice - created from a powerful trio of vanillas - carries a real message of empowerment . In a campaign photographed by Mario Sorrenti, the actress represents a fierce femininity alongside a pride of lionesses, created from images of wild animals and artificial intelligence." via harpersbazaar.fr
 
I disliked the print ad, but the video is horrific. It's giving miscast, live action Pocahontas on a budget. Not a damn thing to do with Burberry. A waste of Emma.
 
She looks like a random person travelling far to join up with the masses going to see the goddess at a distant temple.

As for the perfume, nothing says "fierce femininity" more than a bunch of vanillas in your "gourmand juice". Be careful those lions don't get any ideas about you smelling like something you can eat.
 
I've been seeing this advert a lot on TV and YouTube as of late to discover that the ad is a year old. That aside, the fact that they haven't updated the Tisci-era typography, styling and visuals show that they're desparate for cash.
 

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