Burberry ‘TB Monogram’ S/S 2020 : Kendall Jenner by Nick Knight

Discussion in 'Ad Campaigns' started by Benn98, Jul 1, 2020.

  1. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    41,520
    Likes Received:
    18,202
    Supermodel Kendall Jenner stars in the campaign, shot entirely on her computer and brought to life via CGI, thanks to renowned British fashion photographer Nick Knight.
    Tisci also recruited the crème de la crème of British fashion talent, including stylist Katie England and art director Peter Seville, who also designed Burberry's new logo and TB Monogram print.


    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]

    Evening Standard
     
    Nathalie Goncalves and guimon like this.
  2. mikel

    mikel Well-Known Member

    Joined:
    Sep 30, 2005
    Messages:
    25,648
    Likes Received:
    3,749
    Instantly forgettable.
     
    VivaLys, YohjiAddict and RedSmokeRise like this.
  3. magsaddict

    magsaddict Well-Known Member

    Joined:
    Oct 25, 2016
    Messages:
    963
    Likes Received:
    287
    sometimes no campaign is better than this homemade stuff. If you're going to shoot a campaign in a pandemic, make it something to dream about, not a depressing reminder of the current situation. This doesn't inspire anyone. More to the point, it doesn't sell the product either.
     
    YohjiAddict likes this.
  4. aracic

    aracic Moderator

    Joined:
    Jul 14, 2017
    Messages:
    7,719
    Likes Received:
    9,739
    Well, let's face it. The campaign was doomed as soon as they booked Kenny. This is the same amount of energy she'd give in a crowded studio lol
    I had to laugh when I read that they booked a 'stylist' as well... I truly wonder what she styled here. Great job Katie, you go girl!
     
    JPineapple likes this.
  5. grimm

    grimm Active Member

    Joined:
    Jul 5, 2013
    Messages:
    87
    Likes Received:
    128
    What is the CGI element of this shoot? They could have CGIed Kendall an expression and some emotion at least!
     
  6. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    41,520
    Likes Received:
    18,202
    I will say that I like the turquoise print, the colours look great. That's the only thing worth a mention about this campaign.

    This is Burberry's 4th campaign for summer 2020, excluding Pre-Fall with Irina and Reece, and excluding the perfume campaigns which will probably follow in the coming weeks. It's embarrassing to see them grovel this much for sales.
     
  7. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    6,987
    Likes Received:
    7,318
    I actually love the TB monogram. It looks very good on silk shirts and blouses...
    That being said I don’t get the credits. I find it beyond embarrassing to pride yourself to have a Nick Knight campaign of Kendall posing on front of her computer with white sheets as a background! Come on now Riccardo!

    The same campaign could have been done in London, with an all Londoner staff.

    So Emmanuelle is really the only one in the entire industry who can direct a cast from afar?
     
    YohjiAddict, GivenchyAddict and Lax89 like this.
  8. phungnam96

    phungnam96 Well-Known Member

    Joined:
    Jul 7, 2011
    Messages:
    888
    Likes Received:
    558
    Shocked to see Nick Knight doing such a mediocre work but Kendull deserves this. She’s no star.
     
  9. Lax89

    Lax89 Well-Known Member

    Joined:
    Sep 22, 2009
    Messages:
    1,542
    Likes Received:
    122
    Which magazines will run these ? haha it's bad
     
  10. helmutnotdead

    helmutnotdead Well-Known Member

    Joined:
    Jan 29, 2018
    Messages:
    1,194
    Likes Received:
    2,385
    No matter how many campaigns you’re doing per season because nobody is going to have Burberry under their radar.
     
    YohjiAddict and Benn98 like this.
  11. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,187
    Likes Received:
    3,479
    "brought to life via CGI"
     
    JPineapple likes this.
  12. tipi1355

    tipi1355 Active Member

    Joined:
    Nov 25, 2019
    Messages:
    129
    Likes Received:
    199
    There’s an accompanying video, that’s the CGI part, not the images.
     
  13. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    26,100
    Likes Received:
    5,515
    Atrocious and an embarrassment to an establishment like Burberry. What on Earth is Riccardo Tisci thinking? Who is compelled to purchase a product after seeing this? For me, the work of Nick Knight can be very hit and miss.... this clearly being a total MISS.
     
    YohjiAddict likes this.
  14. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    26,100
    Likes Received:
    5,515
    The video feature by Nick Knight:

     
  15. YohjiAddict

    YohjiAddict Well-Known Member

    Joined:
    May 26, 2016
    Messages:
    2,342
    Likes Received:
    2,540
    I didn't think it was possible to make Kendull look more robotic or devoid of charisma. Guess I was wrong.
     
  16. MDNA

    MDNA Well-Known Member

    Joined:
    Jan 30, 2015
    Messages:
    2,242
    Likes Received:
    1,485
    “So that’s the video?”



    The secondhand embarrassment LOL.
     
    mikel and Armani like this.
  17. GivenchyHomme

    GivenchyHomme Well-Known Member

    Joined:
    Sep 3, 2009
    Messages:
    4,505
    Likes Received:
    2,224
    Is anyone else seeing a young Sandra Bullock?
     
  18. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    41,520
    Likes Received:
    18,202
    The loathing for Kendall is as hard on YouTube's comment section as it is on tFS, lol.
    That said, I like the skating segment of the video. Some profile shots of her in that headscarf and bonnet would have been way more effective than the pictures.
     
  19. Legolas

    Legolas Well-Known Member

    Joined:
    Jan 12, 2010
    Messages:
    5,252
    Likes Received:
    269
    Are you serious this is Nick Knight?

    The only explanation I can imagine is that as soon as he knew he had to shoot Kendall all his creativity went away.

    Nick Knight's essence is all about impossible futuristic worlds where models can elevate the je ne sais quoi factor that makes them models because of the typical surreal concepts of his style.

    .... Aaaand, we all know Kendall is everything but that. Kendall's facial beauty is perfect for Miss America or any beauty pageant. Her prettiness is as pedestrian as your neighbor or the popular girl in high school. Her face is way too common to ever achieve that extra factor that makes a model fit in high fashion, no matter what way they would style her up.
     
    mikel and RedSmokeRise like this.
  20. loyeling

    loyeling Active Member

    Joined:
    Aug 15, 2019
    Messages:
    190
    Likes Received:
    148
    Daneille:

    977C4FEA-A922-4DE5-B73F-26741FD6F6C5.jpeg A801E5F4-1831-483F-B7E5-5E155DF07FC3.jpeg E8B0FF0B-58E8-41B9-A634-AE2712C75DB5.jpeg C685E050-738E-4671-81F3-768CA6366895.jpeg AA1119AE-C964-476C-893B-BB43DBD1770A.jpeg 04748B87-836A-457E-BF6C-7DF8F00859F1.jpeg

    burberry.com
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"