Burberry 'Festival' 2025 by Drew Vickers

[unknown179]

"Introducing Burberry Festival. Headlined by a raft of talent from the worlds of music, modelling and television – including Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher"

Campaign director #davidlane, Director @kimgehrig, Photographer @drewvickers, Styling @tamararothstein1, Hair @shioritakahashi & Makeup @ammydrammeh

 

[Gonzalo]

Chanel hiring only french people????

 

[Gonzalo]

And Armani to Boscono?

 

[Avonlea]

Chanel hiring only french people????

And Armani to Boscono?

You ok?

 

[Gonzalo]

¿Estás bien?

I think so

 

[Gonzalo]

I find burberry very chauvinistic

 

[PDFSD]

At this point hire the supreme team from design to creative marketing, because this is not it who is the target ?
I understand the attempt but not the execution including the clothes are ugly and old fashioned outlet stuff.

 

[Gonzalo]

Burberry's casting is always British. A global firm should be more heterogenious

 

[fashionsavvvvvy]

^ Seungmin is completely Korean

 

[Frederic01]

That first image of Alexa Chung - I thought it was made by AI or ChatGPT LOL

 

[Lola701]

Wearing my fabulous Daniel Lee sequined dress at a festival?
Aspiration works differently for the marketing team at Burberry.

And mixing the runway collection with the tacky outlet stuff is not having the effect desired IMO.

They switched from Daniel Lee’s campaigns in landscape to this…Choices indeed.

 

[Serend1pity]

2025 and the British establishment are still trying to force Alexa Chung down our throats

I do like the concept though

 

[DK92]

Burberry's casting is always British.

They used to use Gemma in the 2000s.

2025 and the British establishment are still trying to force Alexa Chung down our throats

Thank God someone said that, to this day I don't know who she is or what she does for a living!

 

[FashionPower]

All the creative effort for these ads releases but at the end of the day they sell chav checked bucket hats, scarfs and, once in a while, some heritage trench coat.
By the way, the Burberry bag releases under Lee have been a disaster since day one, at least Tisci released the Lola...these Lee bags are absolutely hideous.

 

[hamburgers]

I don’t think they understand that being British is just not hot or aspirational like it was in the mid 00’s-early 10’s. Back then you had a cultural moment with Amy Winehouse, Kate Moss paparazzi era, Lily Allen, Skins, Harry Potter movies, etc that even Chanel and DH bought into. Cara Delevigne and Alexa Chung were the last two to make being British a trend and even then that audience was less fashionable.

In 2025 who even wants to go to Britain? You can’t even get VAT refunds there anymore. Everyone who would want to go to London would rather go to Paris or Berlin now. Daniel Lee at least gets what being British is about today in his creative direction, it’s just no one really cares about it right now.

 

[Royal-Galliano]

they should team up with meghan markle and call it a day. they're equally classy and culturally relevant.

 

[phungnam96]

Loewe under JWA was more Britain than this Burberry era or Dan Lee. Also I always dislike him and his pretentious pseudo-underground, alternative culture campaign with full on celebs/influencers. This and his “private party for elites” in Berghain are pretty much about that.

 

[tourbillions]

burberry should stop validating people who go to festivals just to bring bad vibes and be all snobby to everyone. It just not the vibe and all of this is so pretentious.

 

[Lola701]

Loewe under JWA was more Britain than this Burberry era or Dan Lee. Also I always dislike him and his pretentious pseudo-underground, alternative culture campaign with full on celebs/influencers. This and his “private party for elites” in Berghain are pretty much about that.

I don’t even think Daniel Lee has anything more left to do with it.
We literally went from gardens, landscape, people on boats to festival. Maybe the approach for the marketing team to connect with the Gen-Z.
Is festival still Hot btw? Even more, festival fashion?

 

[tourbillions]

I don’t even think Daniel Lee has anything more left to do with it.
We literally went from gardens, landscape, people on boats to festival. Maybe the approach for the marketing team to connect with the Gen-Z.
Is festival still Hot btw? Even more, festival fashion?

seems festivals now are where vloggers go to show off their ootds totally different from how they were in the past. oh well