Burberry ‘Goddess Intense’ Fragrance 2024 : Emma Mackey by Mario Sorrenti

Very bland campaign the wardrobe, hair, expression and even photography. Literally an outtake from the Goddess ad which in itself was as bland.


Burberry-Goddess-Fragrance-Emma-Mackey-4.png
 
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by Mario Sorrenti

"Imagined by perfumer Amandine Clerc Marie, this aromatic and gourmand juice - created from a powerful trio of vanillas - carries a real message of empowerment . In a campaign photographed by Mario Sorrenti, the actress represents a fierce femininity alongside a pride of lionesses, created from images of wild animals and artificial intelligence." via harpersbazaar.fr
 
I disliked the print ad, but the video is horrific. It's giving miscast, live action Pocahontas on a budget. Not a damn thing to do with Burberry. A waste of Emma.
 
She looks like a random person travelling far to join up with the masses going to see the goddess at a distant temple.

As for the perfume, nothing says "fierce femininity" more than a bunch of vanillas in your "gourmand juice". Be careful those lions don't get any ideas about you smelling like something you can eat.
 
terrible video and ad! her facial expressions are NOT IT.
 
I've been seeing this advert a lot on TV and YouTube as of late to discover that the ad is a year old. That aside, the fact that they haven't updated the Tisci-era typography, styling and visuals show that they're desparate for cash.
 

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