Burberry 'The Pocket Bag' 2020 : Bella Hadid by Inez van Lamsweerde & Vinoodh Matadin

Discussion in 'Ad Campaigns' started by RAKxoxo, Aug 26, 2020.

  1. RAKxoxo

    RAKxoxo New Member

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  2. amby

    amby Well-Known Member

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    Source W Magazine website.

    F06FDA3A-230D-45D5-8D18-686E7E3A8E37.jpeg 0F2BC529-507C-4887-B1B6-71217AA7CC29.jpeg
     
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  3. tigerrouge

    tigerrouge don't look down

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    I'm sure in twenty years time people will be looking back at this advert and remembering all the 'iconic creative talent' that went into Bella prancing around a warehouse pretending to be a big cat with a bulky handbag.

    Bella looks good - I could picture her as a spy dressed in skintight black clothing, moving like a shadow around the industrial landscape. The interpretive dance does nothing for me.
     
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  4. Benn98

    Benn98 Well-Known Member

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    How do they consistently get it wrong? None of these shots focus on the bag or the brand or even succeed in making it look desirable. It's like a try-hard editorial in W magazine under Sara Moonves.

    Tonchi's Burberry is up there next to Raf's CK of designer hires that may have seemed good on paper but not in practice.
     
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  5. Lola701

    Lola701 Well-Known Member

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    Seriously, the campaign itself is not bad...But What is that BAG?
    I hope it sells well in Asia to deserve a campaign because this is the most horrendous bag I’ve ever seen.
     
  6. helmutnotdead

    helmutnotdead Well-Known Member

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    Well, it’s easy to understand why people were so happy about that rumor.
     
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  7. Ghesquiere32

    Ghesquiere32 Active Member

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    I actually like the campaign but that bag is hideous
     
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  8. christian001

    christian001 New Member

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    Bella is such a gorgeous model one of the few that gives me the feel of the old days
     
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  9. TaylorBinque

    TaylorBinque Well-Known Member

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    Bella is beautiful but nothing can save this bag. It's FUGLY.
     
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  10. JohannesL

    JohannesL Well-Known Member

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    The first shoot reminds me the glory days of Playboy where the models were always feeling horny!
    If they want to pay homage to Helmut Newton, they should have done it in a way that combined beauty and eroticism.
    As for the bag, it is a typical homework bag for your kids.
     
  11. Serend1pity

    Serend1pity Well-Known Member

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    I wish I could burn that video from my memory. Bella’s nose also looks extremely odd at some of those angles...
     
  12. amby

    amby Well-Known Member

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  13. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Their social media is not loving it at all
     
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  14. Mea Culpa

    Mea Culpa Well-Known Member

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    Another...



    I'm trying really hard to figure out what is good or aspirational about this. Hand to god the whole thing feels so cringy and amateur. It reminds me of a high school photography project... the one where you got your pretty friend to molest a statue in the name of "art".
     
  15. rooneymara

    rooneymara New Member

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    what in the f*ck is that video
     
  16. Mercredi

    Mercredi Active Member

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    I will never understand why designers are hiring those big models to sale those hideous bags first Valentino with Kendall and now this. Stupid!
     

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