Burberry "Trench" S/S 2020 : Hannah Motler & Reece Nelson by Davit Giorgadze

Discussion in 'Ad Campaigns' started by Benn98, May 21, 2020 at 11:08 AM.

  1. Benn98

    Benn98 Well-Known Member

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    Burberry "Trench" Spring/Summer 2020

    Photographer: Davit Giorgadze
    Set Designer: Jabez Bartlett
    Stylist: Edem Dossou
    Hair: Franziska Presche
    Makeup: Janessa Paré
    Cast: Hannah Motler, Reece Nelson

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    Design Scene
     
  2. RaisinBoy

    RaisinBoy Active Member

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    The way it's styled doesn't speak "Trench" to me. It's all about the accessories. I really don't understand Burberry these days, I have no idea what they're trying to do, apart from making one of the most iconic pieces of wardrobe ever look dull and pedestrian.
     
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  3. bluestar

    bluestar Well-Known Member

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    ^ Agreed. These photos also feel so lifeless...definitely not making me want to buy a Burberry trench lol
     
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  4. Benn98

    Benn98 Well-Known Member

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    This is about as imaginative as a lookbook, or filler editorial in British Vogue. I just don't get how time, effort, and money was pumped into this campaign. Sure some of Hannah's shots look great, mostly the close-up ones, but the entire setup has been done to death by Balenciaga seasons ago. Just shows how out of touch Tisci is with Burberry. Not a single menswear piece I'd like to have.
     
  5. aracic

    aracic Moderator

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    Looks like a Pre-Fall lookbook, and a bad one at that. I loathe Riccardo's use of caps, especially those hideous big backward ones. They look so unflattering! And those big bags too... pity.

    I miss Kate x Mario for Burberry.
     
  6. Lola701

    Lola701 Well-Known Member

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    While I like that Edem got the job but I really think that maybe Riccardo needs Carine back in his team.
    There’s nothing desirable about a girl looking miserable in a « factory ». He had Eva Herzigova in his Lookbook and have this as a cast for his campaign...

    It’s sad and gloomy...And yes, it does not make anyone want to buy trench-coats. It does not even make anyone go to a Burberry Outlet store.
     
  7. SophiaVB

    SophiaVB Well-Known Member

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    Looks a bit Balenciaga to me? Just without the humor...quite sterile.
     
  8. Phuel

    Phuel Well-Known Member

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    Absolutely lifeless AF. If I’m being particularly generous, it resembles a Caterpillar campaign that would run in Arena Homme Plus in the early-2000s as clever irony against all the glamorous campaigns. But truth is— it’s so dull it looks like one of those Automative Workers/Postal Workers/Assembly Plans ads for workers union/recruitment/advocacy.
     
  9. avonlea002

    avonlea002 Well-Known Member

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    I like Riccardos Burberry (design wise) but at the same time I find it very confusing. Whats the point of making million campaigns for each product.
     

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