They literally killed this fragrance and Calvin as a whole to me. At tge beginning it was great, now this NEW CALVIN is so awkward. I'm just fed up with this vision, they're stuck with the same concept that brings no emotions. Oh, sorry, there's that sniffing guy, that's a little bit creepy and that spinning the bottle was so cringy imho. Oh wait, this whole ad was so cringy...
The cool kids leave me cold.
This just has nothing in it. No story. No emotion. Nothing intriguing or captivating.
The concept is very premature, just like the models.
I feel like Raf is very enamoured with himself and his work, much thanks to unjustified press praise, therefor he does not push himself far enough and coming out with half-baked ideas and just running with them.
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