Calvin Klein Collection F/W 2015.16 : Grace, Maartje & Tami by Charles Atlas

[Avogadro]

instagram/nextmodels

 

[Fiercification]

This ad needs help...from every single angle. How the mighty have fallen...

 

[mikose]

via marcBarna

 

[ChimyeeRong]

Nice casting,I love Grace so much,but I don't think this ad is good enough.

 

[LJYingLM]

PH: Arthur Demarchelier

 

[arlekindearrabal]

I love Grace too. I'll hold off until I see full panels.

 

[orchidee]

They used to have such amazing, cinematic campaigns. Now it's become so boring.

 

[MON]

It's like an Instagram post where the one who posted had time to make it artsy and edit it.

 

[Aizanara]

They need to bring back M&M, this looks so amateur...
But I'm really glad to see Grace

 

[Benn98]

What on earth is happening with this brand? Who is Arthur Demarchelier?

 

[Melancholybaby]

Who is Arthur Demarchelier?

Exactly. I only knew of Patrick and Victor.

 

[Starry]

What on earth is happening with this brand? Who is Arthur Demarchelier?

I googled and it turned out that this Demarchelier guy is the agent from Next Management. And I checked his instagram on which he also posted this ad pic and tagged David Sims as the photographer. Styled by Panos Yiapanis.

So I think we have the answer.

 

[gossiping]

i think this brand is dead

 

[Nomar]

Don't like this at all.

 

[Benn98]

I googled and it turned out that this Demarchelier guy is the agent from Next Management. And I checked his instagram on which he also posted this ad pic and tagged David Sims as the photographer. Styled by Panos Yiapanis.

So I think we have the answer.

Thanks so much for the effort, Starry! . I've been pretty vocal about Sims' last few campaigns with Vanessa, but this is honestly much worse than those ones. It's just such a lacking shot, certainly more suited for a perfume campaign.
When you have so much cost pumped into the designers, fabric, manufacturing etc, why turn out such a forgettable shot to sell the final product??

 

[Ed..]

Need to see more cos this looks more like an album cover - which is strange cos Grace looks like Carly Rae here

 

[GivenchyHomme]

This looks like an old person's outdated vision of what they think is cool. Unfortunately it falls flat. This tactic is becoming quite obvious amongst many high end brands. I find it unappealing and quite frankly, boring.

giphy

 

[Mody]

As long as they have money to hire celebrities for their brand They don't really care how bad their ads have become And Grace always reminds of Carly Rae who is one hit wonder and same goes to Grace

 

[ghostfeed]

David Sims photographed the platinum campaign, not this campaign.

Charles Atlas photographed the Fall 2015 Calvin Klein Collection campaign.

Arthur Demarchelier is Grace’s booker at Next.

 

[Avogadro]

This campaign features Grace Hartzel,Maartje Verhoef and a black girl who I couldn't ID.