Calvin Klein 'Euphoria' Fragrance 2018 : Mica Arganaraz by Emma Tempest

Discussion in 'Ad Campaigns' started by Marc10, Oct 9, 2018.

  1. Marc10

    Marc10 Moderator

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    Natrajk likes this.
  2. GERGIN

    GERGIN Well-Known Member

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    The last person I would use for a CK Fragrance. Still love Mica but...
     
  3. Vitamine W

    Vitamine W Well-Known Member

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  4. Benn98

    Benn98 Well-Known Member

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    Mica Argarnnaraz for a perfume? On paper it reads like my idea of a nightmare, yet I must say I'm pleasantly surprised. The image actually looks great. Good on Emma to keep her face as far away from the lens possible. I'm sure Raf motivated this because she is his muse. And I'm sure he wanted it to be shot by Vanderperre, but the suits probably put their feet down. Good!

    Euphoria (for men) is my signature scent, keen to see who will get the campaign. Please, not Alpha Dia!!
     
  5. marsnoop2

    marsnoop2 Well-Known Member

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    From Natalia to Barbara P to Mica? Not a fit.
     
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  6. ivano

    ivano Well-Known Member

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    I like her a lot, but it's an odd choise for this fragance. She is an editorial girl, euphoria is more appropiate for bombshells, but under Raf insted of picking Anna Ewers (one of the sexiest girls out there) he puts Kim K in another ad. He went crazy.
     
  7. Morgane07

    Morgane07 Active Member

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    I actually really like it, it has a nice warm sensual vibe. And she looks great.
     
  8. Nomar

    Nomar Well-Known Member

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    I've never pictured Mica as a Calvin girl.
     
  9. jeremydante

    jeremydante Active Member

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    Agree with others, Mica is gorgeous but this is not her booking. After many years with Natalia Vodianova, we need that kind of face with striking features. Raf is a minimalist, and only that- despite his attempts to debunk that. His natural way is to par **** down, and that's what was done here. Calvin is minimal as a brand, but minimal is not bland, and from the mainline to this- it's feeling like a creative lull. We need something stronger.
     
    Benn98 likes this.

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