Apparently she has a selling power that sex couldn’t match. So, I get why they used her, at this time to boost sales of the Haute Parfumerie…
BUT, as I said for Vuitton, niche fragrances or lines don’t need a spokesperson…Even more when the line is unisex.
Having Lisa as the face of it make us think that they are targeting millennials…
I loved that line. I’ve always said that it was the most achieved, desirable and successful thing he did at Celine…And now this!
Lisa is from BLACKPINK, a korean girls group.
She has lots of followers and drives sales....I don't fee like she's typical Hedi's girl.
But god she got tons of fans
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