Chanel ‘Gabrielle Essence’ Fragrance 2019 : Margot Robbie by Nick Knight

Discussion in 'Ad Campaigns' started by vogue28, Jul 16, 2019.

  1. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    23,237
    Likes Received:
    1,731
  2. RMDV

    RMDV Active Member

    Joined:
    Oct 31, 2017
    Messages:
    381
    Likes Received:
    174
    I hate this lol. This doesn't read 'radiant' to me.
    You can't even tell what this is an ad for.
     
  3. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    23,823
    Likes Received:
    5,240
    Omg, I wish Chanel would stop with this 'reincarnation' crap. You don't need that angle to sell stuff to women. They value the brand as it is.

    As for the image, it looks like something originally shot for Chanel Beauty, but got binned because it's too vague. Nick Knight gets a lot of love on this forum by default, but imo he takes one step forward and 3 backwards.
     
  4. dodencebt

    dodencebt Well-Known Member

    Joined:
    Sep 11, 2010
    Messages:
    4,408
    Likes Received:
    1,418
    Is this another Kate Moss 2019 cover?
     
  5. HodanChloe

    HodanChloe Active Member

    Joined:
    Mar 4, 2009
    Messages:
    962
    Likes Received:
    92
    Not the most flattering shot. Did they replace her with Kristen?
     
  6. miyawaki

    miyawaki Member

    Joined:
    Apr 8, 2019
    Messages:
    69
    Likes Received:
    42
  7. FashionMuseDior

    FashionMuseDior Active Member

    Joined:
    Feb 27, 2012
    Messages:
    356
    Likes Received:
    93
    It doesn't even look like her, she looks more like the end result of doing morphthing from pictures of blonde, blue eyed Anna Jagodzinska type of models back in the day.
     
  8. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    5,127
    Likes Received:
    2,381
    I get why she is the face of a flanker but at the same time, I don’t get it.
    Obviously, Gabrielle was a success and so they are milking the thing endlessly...Like they are doing with Chance and N5. I just don’t like the « many girls for one franchise » thing.

    I don’t know. I guess it works but I think Nick Knight did something similar for Tom Ford with Mica...The only difference was that it was black.

    Seriously, Chanel should only collaborate with Jean Paul Goude for the fragrances. Or with directors...They are very involved in cinema, they should go for it.

    I find their serious ads too pretentious.
     
  9. darri

    darri Member

    Joined:
    Nov 11, 2005
    Messages:
    671
    Likes Received:
    7
    I mean...wtf is this.
     
  10. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    23,237
    Likes Received:
    1,731
    Margot will be a nice break from Kristen Stewart, but the campaign image above is far too blurred/filtered for it to make even the slightest impact. I dread to think how unnoticeable this will look on billboards, unless we see another campaign photo when the fragrance is released in September.
     
  11. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    5,127
    Likes Received:
    2,381
    Kirsten is still the face of Gabrielle. I think they’ll push this in September and push Kristen’s harder in December...

    It’s so weird, Chanel N5 hasn’t had a spokesperson in a longtime now...
     
  12. tjasmine

    tjasmine Active Member

    Joined:
    Mar 1, 2017
    Messages:
    492
    Likes Received:
    86
  13. Phuel

    Phuel Well-Known Member

    Joined:
    Feb 18, 2010
    Messages:
    2,809
    Likes Received:
    259
    It’s for a consumer fragrance ad, Benn. They pimp this crap out in every mid-range department-store/drugstore all across the world to bored soccer mums who dream of wearing Chanel, so the imagery needs to be basic. Fitting that they chose Margo since she’s so painfully generic pretty they may as well just shoot a store mannequin. I’ve always hated celebrities fronting fragrance ads, but at least they’re not as awful as the men: That one of Chris Hemsworth pointing at me makes me want to smack him in the throat...

    I also find Nick stuck on autoplay these past few years. He seems to be just shooting to earn an income like the rest of us. It’s hardly fair to hold this against him. Can’t really blame Nick for such dire commercial work. What did you want from him for this…???
     
    modela and SophiaVB like this.
  14. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    23,823
    Likes Received:
    5,240
    God, did you see his hair in that shot? My first thought was, did all the budget went into paying Chris Hemsworth to front the campaign, or what?

    If you're going to prostitute your craft, at least do it with a bit of dignity. Goude is a prime example of someone who doesn't say no to a fat cheque, but he doesn't skimp on the creativity and quality of his campaigns either. Nick isn't even that busy that he could be running out of ideas.
     
    Lola701 likes this.
  15. Phuel

    Phuel Well-Known Member

    Joined:
    Feb 18, 2010
    Messages:
    2,809
    Likes Received:
    259
    ^^^ This is 2019, Benn— not 1989 anymore. I doubt even Jean-Paul could get away with that brand of expensive visionary creativity these days. We’re in the era of basic/bland/budget-conscious, in case you haven’t noticed.

    Nick likely had to shoot with very strict brand guidelines from Chanel’s own internal marketing department. And these types are the usual LinkedIn drones that only think of stooping to the lowest common denominators with their “creative” briefs that, not even Nick can avoid. Because, sadly, hustling to the basics is where the profits are.
     
    SophiaVB likes this.
  16. Nomar

    Nomar Well-Known Member

    Joined:
    Jan 24, 2015
    Messages:
    1,807
    Likes Received:
    172
    I hope there are more images otherwise this is just atrocious.
     
  17. Perickles

    Perickles Well-Known Member

    Joined:
    Apr 4, 2010
    Messages:
    2,366
    Likes Received:
    943
    This is so bad....her face...and her mouth on top of that translucent fabric...:lol: it looks like a detox ad or some product that promise to change your life and health but it is basically trash.
     
  18. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    5,127
    Likes Received:
    2,381
    But yet Goude does Chanel fragrances campaigns...even if it's limited to Chance. The fact that he manages to deliver big productions means that creativity still has a place.

    The reality is that i think the team at Chanel has it very confused on the message of the fragrance.
    I think that Goude gets Chanel, much like Demarchelier did.

    Seriously, Nick Knight is such an odd for Chanel in the first place...
     
    Benn98 likes this.
  19. 333101

    333101 Well-Known Member

    Joined:
    Jan 26, 2017
    Messages:
    1,199
    Likes Received:
    219
    Margot is pretty, no doubt, but she doesn't have a strong enough face to pull this off. How on earth this was given the green light as a campaign image when she's barely visible (especially since they're relying on her name for promotion) is beyond me.
     
    vogue28 likes this.
  20. TZ001

    TZ001 Well-Known Member

    Joined:
    Aug 24, 2018
    Messages:
    535
    Likes Received:
    512
    1AB084C8-6DB1-414A-93E8-8D142EA73122.jpeg
    Vanity Fair Digital Edition
     
    modela and vogue28 like this.

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"