Chanel ‘Gabrielle Essence’ Fragrance 2019 : Margot Robbie by Nick Knight

[Lola701]

The more I look at it, the more I think it looks like a skincare campaign.
Remove the Chanel logo and I would totally believe that it’s a Sisheido skincare campaign.

I think the big problem with the Gabrielle franchise is how elusive the narrative is. Generally in Chanel campaigns, the protagonist is doing something: Keira is very active, Lily Rose is an active young woman. Here, Margot is surrounded by cloud or smoke, doing nothing.

 

[Urban Stylin]

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Vanity Fair Digital Edition

This is going to sell the hell out of that fragrance in malls around the world.

 

[RedSmokeRise]

get that paycheck Nick!

 

[vogue28]

New campaign image, commercial and behind-the-scenes look at the campaign:

 

[Nomar]

This is so cheap and bad.

 

[dodencebt]

It feels so weird to hear a Beyonce song in a Chanel ad, and a ten year old song at that. The setting for the ad is really great, such a shame that the end product looks like.. that.

 

[aracic]

I really wanna know whose idea it was to use Halo. It may be a classic, but it's certainly no campaign material. Sounds like a fan edited the video lol

 

[anlabe32]

It feels so weird to hear a Beyonce song in a Chanel ad, and a ten year old song at that.

This!! I looked up from my phone to see what commercial would use that song and I was shocked to find out it was Chanel... not classy at all.

 

[TaylorBinque]

Kristen's campaign for Gabrielle was much better because it still had that storytelling. Visuals and concept were more expensive. This looks very commercial and borderline cheap.

 

[Lola701]

Now that I think about it, Beyoncé was the soundtrack for Gabrielle and she also had a song, I think it’s called « Ghost ». And the music video almost looks like this commercial...But better.
I wish they used Ghost as the soundtrack and not Halo.

 

[dodencebt]

Now that I think about it, Beyoncé was the soundtrack for Gabrielle and she also had a song, I think it’s called « Ghost ». And the music video almost looks like this commercial...But better.
I wish they used Ghost as the soundtrack and not Halo.

You are right, they used Runnin' for that one! Someone has a Beyonce obsession over at Chanel that I don't think was shared by Karl.