My usual complaint about current Chanel campaigns is that they look childish rather than girlish. I can't say that about this. But it's presented no differently than offerings from the high street. That swimsuit looks like it's straight out of an old-fashioned advice column about using patterns to disguise 'a problem area'.
Looking at this, I need an infusion of life in the form of Carlyne Cerf de Dudzeele's summer editorials for US Elle.
Not a single good thing, everything looks bad or just basic or super pedestrian. All the cons :
- the stars print
- the C O C O print
- the matronly cut of the swimwear
- the short/crop top combo with the slides and the bucket hat
- the baseball cap
- the tan on the model
- the model
The worst offender being the starfish bag...
I am sure the interns at Chanel have more creativity and better ideas than the people who greenlighted that campaign...
Vivienne Rohner is Theo Wenner's current girlfriend. No wonder the result is so lazy and dull, they were probably sent a trunk full of clothes and told to do 'whatever'. They're certainly not Kate Moss and Mario Sorrenti for Obsession.
Indeed cold and glum for a summer campaign, and somewhat rather flat and pedestrian coming from a power house like Chanel. I will say, however, that the photograph of Vivienne wearing the white cut-out dress is undeniably beautiful. My fave shot from the whole campaign, without question.
This needed some of Lachlan Bailey's warm and magical lighting, like last year's offering with Margaret Qualley.
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