Chanel S/S 2021 : Charlotte Casiraghi by Inez van Lamsweerde & Vinoodh Matadin

Discussion in 'Ad Campaigns' started by Benn98, Jan 1, 2021.

  1. Benn98

    Benn98 Well-Known Member

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    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]

    WWD
     
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  2. Benn98

    Benn98 Well-Known Member

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    Sorry to start the new year with salty comments, but sigh. Chanel officially does not look like a luxury brand anymore. It started with the Lily Rose Depp campaign. The setting is predictable, Charlotte hair and makeup is predictable, and the 'Frenchness' is predictable.
    What even is that 40s matronly pink dress which looks like something from Primark?? Doesn't match the rest of the campaign. And I don't like her expression throughout.
     
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  3. Serend1pity

    Serend1pity Well-Known Member

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    Awful - just hire a real model!
     
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  4. THD96

    THD96 Well-Known Member

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    I guessed this is the era of young royal or celebrities offsprings, in this case she both so it's makes sense. That being said she looks stiff and uncomfortable. The photographs made her looks like an instagram model at best. There is nothing expensive about this.

    Does she really famous in France/Monaco that guarantee good sale for them? Because I don't think make her brand ambassador comes cheap. Hired Meghan Markle if you want an instant hit :rofl:.:ermm:
     
  5. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    The first dress/bed combo is hideouys but I actually like this. She looks believable in the setting and has done some high fashion work in the past I believe.
     
  6. chanelh

    chanelh Well-Known Member

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    Really?? Is the first pic telling ppl that Virginie's inspiration is actually from a hideous bed?
     
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  7. tigerrouge

    tigerrouge don't look down

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    Without Karl, Chanel ads now look like images lifted from a feature where mothers and daughters try to prove they can wear the same clothes as each other, because "style is timeless".

    Like a French Elle cover story on infinite repeat.
     
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  8. Lola701

    Lola701 Well-Known Member

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    I’m not really convinced on Charlotte with Chanel. I know she has worn it since she was a baby but I think both her mother and her little sister wears it with much more ease. She was good for Gucci...

    I get the intention...Monaco, Helmut Newton, Glamour...etc.
    But I think it’s a very ostentatious kind of imagery for Chanel.

    Karl’s Chanel was also about that idea of looking rich but it was done with much more humor and it was more subtle. He had shot campaigns at Monaco, Biarritz, St Tropez, Cannes but they weren’t JetSet.

    I don’t even want to comment on the clothes.

    And I really miss a consistency when it comes to photographers.
     
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  9. YohjiAddict

    YohjiAddict Well-Known Member

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    Totally amateur, the poolside shot I like because it reminded me of an Eric Rohmer movie but the dress does not look expensive. Vogue Paris outtakes are probably more refined.
     
  10. aracic

    aracic Moderator

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    Yikes. Inez & Vinoodh produced a far more interesting ''campaign'' with the simplest of studio shots they used last season. This indeed looks very cheap and has no Chanel quality at all. I disliked most of Karl's campaigns over the past several years, but it never looked quite as cheap (except for maybe that time he cast Lily Rose and Cara together... criminal) and you could always identify the luxurious style of Karl and his Chanel, even without the logo. If you'd have showed me the poolside picture out of context, I would've said it was Michael Kors Collection.

    Disappointed to see they're still not working with Meisel for main campaigns. He's probably the only photographer who could save Virginie's dull designs.
     
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  11. RedSmokeRise

    RedSmokeRise Well-Known Member

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    Yikes when did Chanel of all things become Michael kors
     
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  12. kasper!

    kasper! Well-Known Member

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    ^Ture...it is Chanel Cors now.
     
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  13. vogue28

    vogue28 Mod Squad Team Leader

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    I have a slight obsession with all things Monaco and Monaco's Royal Family, and have always fawned over Princess Caroline wearing Chanel - so I am ALL for this new partnership. Charlotte feels like a natural fit for Chanel and very much resembles a young Caroline here (especially in the poolside shot and when wearing the red sweater).

    My one critique, however, might have been for I&V to have stuck with just one location for more cohesiveness between each shot. The campaign does feel rather disjointed when viewed as thumbnails. Although I shouldn't be complaining over the sight of such breathtaking scenery, when I have zero plans for travel right now.
     
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  14. WAVES

    WAVES Well-Known Member

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    these are behind the scenes shots, right? it’s impossible that it’s the actual campaign.

    Charlotte is a beautiful woman but she is definitely not a model and these first teasers show it well.

    also, there is no consistency whatsoever! where’s the storytelling??

    the pool shot is the best one of the lot.... this said, I will wait for the final result.
     
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  15. Nomar

    Nomar Well-Known Member

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    This is so tragic.
     
  16. mikel

    mikel Well-Known Member

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    The first two are definitely backstage shots. But the rest looks like proper campaign images.
     
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  17. WAVES

    WAVES Well-Known Member

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    oh Lord :shock::shock::shock:

    as unfortunately I’ve been thinking lately: maybe it’ll look better in print.
     
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  18. TaylorBinque

    TaylorBinque Well-Known Member

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    So now all the top luxury houses strive to become basic. :unsure:
     
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  19. Lola701

    Lola701 Well-Known Member

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    She is a royal and they made her look like a basic socialite.
    It's a pity because there's a genuine relationship between The Grimaldi Family, Karl and Chanel. I think Karl would have used a bit more humor...

    This makes me think of Irina's campaign for the Paris-Montecarlo collection. She looked like a Royal.
     
  20. kasper!

    kasper! Well-Known Member

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    ^Yes Lola I was thinking the same! That collection is my fav Métiers d'Art collection, so grand and luxurious, too bad Vogue Runway doesn't have it.

    Now looking at the images at the second time, it feels worse. It could be Chanel's diffusion line : Coco Cors -_-
     
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