The price was definitely up since Natacha. I think what many may have not known is that Chloe actually has a massive following. Most of my girl friends were aware of the brand and they wanted or already own pieces of the brand, especially the bags. And these ladies are stylistically different. This got me to think of how Claire worked the brand. Yes, it not be the most inspiring but her Chloe bags were every where from Asia to America. It's every where. It speaks to the women. But yes, the price definitely went up because I always enjoy going to their website.