Chloé S/S 2016 : Antonina Petkovic, Celine Bouly & Ari Westphal by Theo Wenner

[Marc10]

 

[EMLLover2013]

I like the bohemian 80ies chic sort of vibe but this just doesn't feel like a campaign to me.

 

[GivenchyHomme]

I like it! The final uncropped images should be quite good based on the previews. Hopefully they will be spreads and not single page squares.

 

[justaguy]

Love the feel and styling but this looks more like shots from a catalog.

 

[ThatGuyPaul]

Meh!

 

[dcmaike]

They are all not Chloé for me... I want something 2007 like by I&V.

 

[kokobombon]

It´s looks good so far imo, I like the fluidity of the clothes.

 

[narcyza]

This Chole campaign looks like Zara.. last season was much better.

 

[anlabe32]

Wow, what a HUGE step back from Inez and Vinoodh's campaigns. And the cast, so B-list.

Out of budget I suppose?

 

[Scotty]

^ Probably because no one even buys their clothes anymore, this brand has been going down since Clare stepped in.

 

[Benn98]

I only know Antonina, and she looks adorable here. Who are those other girls? Doesn't Chloe only book established names? Anja, Caroline, et al? As such the campaign does indeed look budget.

 

[ADLET]

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season. Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens. Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl,” says Clare Waight Keller, Chloé Creative Director. The campaign launches models Céline Bouly and Ari Westphal as the brand new faces of Chloé. Antonina Petkovic and Ilvie Wittek return alongside Céline and Ari, as part of the Chloé girl attitude and look of the season.

/www.adletfashion.com/en/

 

[kokobombon]

Antonina is a Mica lookalike, someone mentioned budget issues? She was probably cheaper

 

[Lola701]

The collection was so boring that another campaign by I&V with the usual blonde "natural" gang could have killed me.
I like it, it's different without being too much. It looks familiar...

 

[gossiping]

stunning

they dont ever have a bad campaign do they?! it's always stunning

 

[Zorka]

HQ:



harpersbazaar.com

 

[Zorka]

chloe.com

 

[dcmaike]

I'm not a fan of this.

 

[Polevshchikova]

Wow, what a HUGE step back from Inez and Vinoodh's campaigns. And the cast, so B-list.

Out of budget I suppose?

MTE, what a bad cast!

 

[HeatherAnne]

It doesn't look expensive enough to be Chloé, it looks like a brand trying to knockoff Chloé.