Christian Dior Joaillerie 2020 : Cara Delevingne by Mario Sorrenti

Discussion in 'Ad Campaigns' started by vogue28, Jun 17, 2020.

  1. vogue28

    vogue28 Mod Squad Team Leader

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    DAILYMAIL.CO.UK
     
  2. Lola701

    Lola701 Well-Known Member

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    She ain’t Dior at all and this could have been shot by Demarchelier.

    She is clearly selling « her » and not the joaillerie. It’s a total Miss for me.
     
  3. mikel

    mikel Well-Known Member

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    Such a waste of Mario Sorrenti. This could’ve been shot by anyone.
     
    lauralynn025 likes this.
  4. Benn98

    Benn98 Well-Known Member

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    God, at least there's the 'Cara quirk' to liven up these images somewhat, Lola. Otherwise it would've been another dull as dishwater Dior Joallerie campaign (see the ones featuring Anna Ewers). As it is her being herself is what carries these shots.
     
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  5. Lola701

    Lola701 Well-Known Member

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    Dior Joaillerie had ONE great campaign anyway...The one with Catherine McNeil. Fabulous! It was impossible to not wants those bijoux after...
     
  6. Benn98

    Benn98 Well-Known Member

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    Ugh, yes! It made you want the jewels.
    I've never been one for jewels, but I've just finished ALT's scandalous memoir, and the way he usually refers to it, and also the French obsession with it, makes me appreciate it from afar.
     
    Lola701 and RedSmokeRise like this.
  7. vogue28

    vogue28 Mod Squad Team Leader

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    Absolutely! I also thought the campaign with Raquel Zimmermann by Steven Meisel was unforgettable and extremely elegant.

    Now in 2020, unfortunately, campaigns as previously mentioned are few and far between. The outcome of this particular campaign is mundane, pedestrian and more suited to a brand like Swarovski.
     
  8. Lola701

    Lola701 Well-Known Member

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    Raquel’s campaign was good and elegant but maybe more conventional. The I&V McNeil campaign was more intriguing and the collection of Joaillerie was quite exceptional too. And I love how they made Catherine look like Victoire De Castellane.
     
  9. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Looks like a kids toy store christmas promo
     
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  10. TaylorBinque

    TaylorBinque Well-Known Member

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    I wonder why all Dior campaigns look so cheap. Like this is cheaper than Tous and Pandora. Do they hire marketing people from Claire's or Forever 21? Seriously, this doesn't work from the model to the art direction. Dior Joaillerie should aspire to be rival to its peers not third tier mall jewelry store.
     
    Ghesquiere32 likes this.
  11. Nomar

    Nomar Well-Known Member

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    I'm honestly not even surprised how bad this is.
     
    Ghesquiere32 likes this.
  12. GivenchyHomme

    GivenchyHomme Well-Known Member

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    She looks like a dried up old piece of toast. Her moment has long passed.
     
  13. Armani

    Armani Tech Support

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  14. tigerrouge

    tigerrouge don't look down

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    The latest in a series of dull offerings from Dior.

    In general, I am sick of the brand’s over-reliance on “Dior Grey” and the grey-to-white spectrum as their failsafe tool to add sophistication to whatever rubbish campaigns they decide to put out.

    Grey works when it exists in soft or sober visual contrast to precise lines, almost painfully sharp elegance, or to the exuberance of Galliano’s designs.

    It doesn’t work when you constantly use it as the backdrop to the most generic imagery it’s possible to produce.

    The Dior-branded universe is riddled with grey, like it’s offering you an expensive taste of mild boredom.
     
    Nathalie Goncalves and vogue28 like this.
  15. FelipeV

    FelipeV Active Member

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    Gosh, she can't act to save her life.
     
  16. Overindulgence

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    I guess this works for MGC's Dior. I really do not know anyone my age or younger who still cares about Cara Delevigne. We have all grown from our 2013/14 Tumblr days. Furthermore, I feel like Cara never reached the global status as a celebrity that people thought she would when she started appearing in big films. So I cannot think of reasons why people in the industry still try to push her.
     
  17. Nomar

    Nomar Well-Known Member

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    That was so cringeworthy I couldn't even watch the whole 30 seconds. Yikes.
     
  18. YohjiAddict

    YohjiAddict Well-Known Member

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    Why doesn't she go away already? Victoire's bijoux deserve someone better than this third rate so-called actress...
     
  19. Ghesquiere32

    Ghesquiere32 Member

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    Cara has become a sort of joke to me nothing she does works for me anymore and she’s become irrelevant so whenever a brand pushes her I always know that brand has too become irrelevant
     
  20. Benn98

    Benn98 Well-Known Member

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