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Discussion in 'Ad Campaigns' started by DK92, Aug 27, 2020.
Also Michael B. Jordan and Kiko Mizuhara
Still not sure who the Coach girl is but JLO isn't it.
Another campaign with unofficial photos better than official?
Jennifer Lopez and family
Vogue Taiwan Digital Edition
I still have no idea why Donatella didn't back up the Brink's truck to secure some kind of long-term contract with J.Lo.
And Michael B. Jordan belongs on that Houston Street Calvin Klein billboard in nothing but some skivvies. C'mon, people!
So sick of this “aesthetic.” Like OMG they’re all having so much fun!!!!!!!!!!!!!!!! Look how authentic we are!!! That’s what our brand means at the core!!!! BELIEVE US!
After Meisel worked tirelessly season after season to make them look respected and like a luxury brand in the fashion circles, this is what they choose to do? A cheap-looking studio shoot? Good luck! The JLo images are ok, very much 'of the moment' meaning it looks like any old editorial you'd find in most magazines right now. Doesn't help Coach at all, or give the consumer an idea of what they stand for aesthetically. Not values and such, I'm talking in terms of clothing. Yes, consumers are all about values but at the end of the day, it's the actual piece of clothing that matters.
Money? Jennifer Lopez is probably quite expensive.
GQ Taiwan Digital Edition
GQ China Digital Edition
Harper's Bazaar Singapore Digital Edition
You know why I like models instead of celebrities? Because of campaigns like this.
Models are doing a job and they are believable in that. There's nothing more annoying than seeing celebrities just there for a check and not even trying to make the partnership believable.
This campaign is a mess.
Versace is profitable (based on the reports published when MK bought them) and JLO would make them sell more tbh.
She should have gave her a global ambassador contract. They don't need many, just her and it would have been enough.
So sad to see what is happening with this brand, yes I actually do care about Coach, lol. The brand had such a distinct identity, and not it's gone. The menswear shots are so bad, plus it's not even selling clothes at a basic level.
i froze over those pictures with lupe thinking it was kris jenner at first. this is such trash, oh dear. even jlo has a point of over-exposure, no?
Is it Versace money or Kors money and is Donatella making all the calls though, even if she's the head of "creative design"?