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Discussion in 'Ad Campaigns' started by amby, Nov 2, 2018.
I don't know why Coach keeps using her in its campaigns. She just isn't visually interesting, especially when you see the ads life-sized in the in-store versions. She just looks like every other girl you see in a mall.
144 million followers
i get that the followers is a good reason to have her as an ambassador, but there's no real need to put her in the regular print/instore ads. More seriously, i think there's this awkward believability issue, i mean it's so obviously just a pay check, and when they try to portray this collaboration as somehow organic it all just falls apart. Let's call it for what it is: a heritage accessories brand trying to position itself as more high end and artistic and a former disney channel actress trying to do the same thing.
But every brand and celebrity thing is about mutual opportunism...
Even when there's a genuine relationship between the brand/designer and the celebrity.
She totally make sense for Coach, much more than she did for Vuitton an much more than Kendall Jenner does for Longchamp for example.
Selena is popular with young girls (particulary young american girls) but she can also appeal to their parents.
Giving Coach's price point, a parent would be more inclined to offer a 400$ bag to her daughter for Christmas than a much more expensive Vuitton one.
She still has that Disney aura that works on her favor...She is distancing herself but not to much! Coach is as mainstream as Disney in the US.
We are quite far from Christina Aguilera becoming the face of Versace during her Stripped era. That was a statement for a former Disney kid.
Selena Gomez might not be our definition of "high fashion", but she is very beautiful and pretty, and shes not too shabby in front of the lens.
Using selena is one of the best decisions coach has ever done, making ppl like me who couldn't careless about this brand even bother to check its the new campaign and actually like it.
It's hard to believe, but in social media era, a girl could have more energy than a commercial flagship brand
Shot by Steven Meisel.
Meisel always goes into autopilot for Coach. I like this shot a lot, but it doesn't look much different to her previous campaign. And as the article below states, he's not exactly cheap. So should everyone just pay for the name?
True, but I think that's precisely why it works for Coach.
I don't mean it as a shade, Benn! Like magsaddict said, they're perfect for each other in that sense.
I never said anything, lol. Either way, I think Coach hired her because of her reach personally. Same with Louis Vuitton. Selena's personal style is so far removed from these two brands to be honest.
Why all the campaigns look exactly the same?
she is simply not a good model
According to models.com, Wellington Grant is also part of this.