Coach Holiday 2018 : Selena Gomez by Steven Meisel

Discussion in 'Ad Campaigns' started by amby, Nov 2, 2018.

  1. amby

    amby Active Member

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    Source Coach.com

    hp1.jpg
     
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  2. woemwoem

    woemwoem Active Member

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    I don't know why Coach keeps using her in its campaigns. She just isn't visually interesting, especially when you see the ads life-sized in the in-store versions. She just looks like every other girl you see in a mall.
     
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  3. bluebanter

    bluebanter Active Member

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    144 million followers
     
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  4. magsaddict

    magsaddict Active Member

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    i get that the followers is a good reason to have her as an ambassador, but there's no real need to put her in the regular print/instore ads. More seriously, i think there's this awkward believability issue, i mean it's so obviously just a pay check, and when they try to portray this collaboration as somehow organic it all just falls apart. Let's call it for what it is: a heritage accessories brand trying to position itself as more high end and artistic and a former disney channel actress trying to do the same thing.
     
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  5. Lola701

    Lola701 Well-Known Member

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    But every brand and celebrity thing is about mutual opportunism...
    Even when there's a genuine relationship between the brand/designer and the celebrity.

    She totally make sense for Coach, much more than she did for Vuitton an much more than Kendall Jenner does for Longchamp for example.
    Selena is popular with young girls (particulary young american girls) but she can also appeal to their parents.
    Giving Coach's price point, a parent would be more inclined to offer a 400$ bag to her daughter for Christmas than a much more expensive Vuitton one.
    She still has that Disney aura that works on her favor...She is distancing herself but not to much! Coach is as mainstream as Disney in the US.

    We are quite far from Christina Aguilera becoming the face of Versace during her Stripped era. That was a statement for a former Disney kid.
     
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  6. dfwn2n

    dfwn2n Active Member

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    lol
     
  7. bluebanter

    bluebanter Active Member

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    Selena Gomez might not be our definition of "high fashion", but she is very beautiful and pretty, and shes not too shabby in front of the lens.
     
  8. chanelh

    chanelh Active Member

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    Using selena is one of the best decisions coach has ever done, making ppl like me who couldn't careless about this brand even bother to check its the new campaign and actually like it.
    It's hard to believe, but in social media era, a girl could have more energy than a commercial flagship brand
     
  9. Benn98

    Benn98 Well-Known Member

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    Shot by Steven Meisel.

    Meisel always goes into autopilot for Coach. I like this shot a lot, but it doesn't look much different to her previous campaign. And as the article below states, he's not exactly cheap. So should everyone just pay for the name?

    PageSix.com
     
  10. dodencebt

    dodencebt Well-Known Member

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    True, but I think that's precisely why it works for Coach.
     
  11. Benn98

    Benn98 Well-Known Member

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    :rofl::rofl::rofl:
     
  12. dodencebt

    dodencebt Well-Known Member

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    I don't mean it as a shade, Benn! Like magsaddict said, they're perfect for each other in that sense.
     
  13. Benn98

    Benn98 Well-Known Member

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    I never said anything, lol. Either way, I think Coach hired her because of her reach personally. Same with Louis Vuitton. Selena's personal style is so far removed from these two brands to be honest.
     
  14. zacatecas570

    zacatecas570 Well-Known Member

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    Why all the campaigns look exactly the same?
     
  15. Perickles

    Perickles Well-Known Member

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    she is simply not a good model
     
  16. Cute

    Cute Well-Known Member

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    According to models.com, Wellington Grant is also part of this.
     

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