Condé Nast says NO to Vogue Africa

Discussion in 'In the News...' started by Urban Stylin, Aug 13, 2010.

  1. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    shestyles.wordpress.com
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    Independent.co.uk

     
  2. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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  3. honeyisle

    honeyisle Active Member

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    That's sad but I'm not surprised AT ALL.
     
  4. purplethistle

    purplethistle New Member

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    I agree to saying no to Vogue Africa as there are so many different cultures that need to be represented. It'd be like having Vogue Europe. But I think in the future they should think about adding an African nation to the other vogues in the future.
     
  5. eternitygoddess

    eternitygoddess Active Member

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    Before we get our arms all up over perceived racism by Conde Nast, how big is the projected market for Vogue Africa?
     
  6. Unknownpleasures

    Unknownpleasures New Member

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    I am with this.Sad,but I guess they have their reasons :(
     
  7. Omnis

    Omnis Active Member

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    Conde nast is a private business. They have no obligation to do anything anywhere. If they thought they could have made good money with this project with the necessary standard, then I'm sure they would have gone for it. They probably have very good market analysis' of Africa.
     
  8. blueorchid

    blueorchid you soft and only

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    I think people are being too simplistic about the actual logistics of a magazine such as Vogue Africa existing. Covering a whole continent with many different cultures and language groups. Of course, there's Vogue Latio America & Mexico which cover quite a large geographic region, but then they do share a language and a shared history (of course not for the last 200+ years, but much of the structures of society were laid by Spain) that bring them together in a way Africa isn't.
     
  9. vogue28

    vogue28 Mod Squad Team Leader

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    Exactly. Plus with those covers pitched, I'm not surprised.
     
  10. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    The market is actually quite big, South Africa for one has its own editions of Elle, Cosmo, Glamour, Bazaar, GQ, FHM etc so a Vogue SA would be automatic. A South African edition of vogue with content from the entire continent would sell in West, East and the Southern parts of Africa. The Northern part of Africa might not be a very favorable market for it though since they are more inclined to the Arabic and Francophone countries. Most companies underestimate the market in Africa, just look at how the telecom industry has exploded in a very short period.
     
  11. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    those were designed by a photographer who obviously used his work. If there was to be a Vogue Africa they would definitely need to hire the right team.
     
  12. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    For it to work, Vogue Africa would target the West, East and Southern parts of the continent where English is the most commonly spoken language. Our way of life is also quite similar especially in regard to the urban Africans who are the main target of a magazine like Vogue.
     
  13. tanii94

    tanii94 Active Member

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    An African edition of Vogue would be incredible. But covering a whole continent would be difficult.

    My only problem with a Vogue SA is that it would be full of reprints from the UK, USA and Japan.
     
  14. ultramarine

    ultramarine chaos reigns

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    Like Vogue Mexico/Latin america? Which is a a regurgutation of every possible ed and cover from Conde Nast??? :s

    Oh and it wudnt hurt to do an Africa issue ... just to test ... go big and give away money ... if it doesnt sell INSIDE Africa ... it wud DEF ell outside ... I honestly believe there's many people like me who find it exciting and interesting ... Id SO buy it!
     
  15. eternitygoddess

    eternitygoddess Active Member

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    There might be many who are interested and excited about the concept, but is that many enough to sustain the livelihood of such a Vogue edition?

    For a magazine such as Vogue Africa to generate cash, you can't just rely on a niche group, but it needs to go mainstream.

    Again, I would like to see Conde Nast's financial analysis of the project and some definitive numbers and market projections.

    At the end of the day, Conde Nast is a business. If they thought Vogue Africa would make money, they would've gone for it.
     
  16. vogue28

    vogue28 Mod Squad Team Leader

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    I guess the right team could pull it off. But surely the photographer was being serious about the pitch, and the covers don't look serious enough.
    For starters I can read French text on the last one. There just looks like there hasn't been that.. pushing effort.
     
  17. fantastical

    fantastical Active Member

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    this doesn't surprise me, but I think the presentation of an idea should have been better. It shouldn't have been just some random photographer trying to get an entire publication started. It should have been at least an editor or journalist (someone with experience in the field of publications) to put together at decent issue.

    I don't think Vogue Africa was a good idea, but I wouldn't have minded seeing what a Vogue South Africa could have done. Especially considering that they (South Africa) do have most of the other major publications like Elle, Bazaar, Glamour, etc.
     
  18. LUXXX

    LUXXX New Member

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    The mock covers he did are awesome. Vogue Africa would be intriguing, but so many international Vogue's end up reusing material from the American edition, which is kind of annoying. More time should be spent focusing on originality.

    Anyway, I'm also curious if Vogue Africa were a reality, how big would the market be--I have no doubt it would sell well internationally. But I wonder how it would do within Africa.
     
  19. Spiral1532

    Spiral1532 New Member

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    There used to be a Vogue SA at one point (the 60s and/or 70s I believe).
     
  20. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    I think a Vogue South Africa would mainly sell in South Africa unless it had other content to encompass the rest of the continent. They do have quite a huge market and I bet the rest of the sales would spill into the rest of the continent. The other magazines like Glamour, Elle etc sell quite well in South Africa and are also distributed in other countries. I also like the fact that most of their eds and sometimes covers are original for magazines like Glamour and the like. They also largely feature local designers and models. Am not sure if Vogue would take the same route though.
     

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