"After selling 100 millions pairs of the comfortable shoes in the past seven years, their American maker faces bankruptcy."
"It is now sitting on a warehouse full of unsold shoes and a dwindling number of feet willing to squeeze into them. Few in the retail industry appear to believe the company will survive."
telegraph.co.uk/finance/newsbysector/retailandconsumer/5850492/Crocs-face-extinction-as-maker-faces-bankruptcy.html
Then the boom times went bust, and Crocs went to the back of the closet.
The company had expanded to meet demand, but financially pressed customers cut back. Last year the company lost $185.1 million, slashed roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now it's stuck with a surplus of shoes, and its auditors have wondered if it can stay afloat. It has until the end of September to pay off its debt.
"The company's toast," said Damon Vickers, who manages an investment fund at Nine Points Capital Partners in Seattle. "They're zombie-ish. They're dead and they don't know it."
Two summers ago, Nancy Fisher of the District bought two pairs of Crocs, one green and one pink, for her daughters. The girls, now 8 and 12, wore them constantly and even got charms to decorate the tops. This year, the shoes are forgotten.
"They were their go-to," Fisher said, "and now they're just really interested in flip-flops."
washingtonpost.com/wp-dyn/content/article/2009/07/15/AR2009071503672.html