David Beckham for H&M

[TeeVanity]

just underwear, I figure. Well it's okay I guess.

 

[KemAlnagdy]

will it be for one season or is he gonna design for every season or what ?!! i can't get it :S

 

[honeycombchild]

From what I can see the briefs come in white and black, as do the boxers and long johns, and then there are also pyjama bottoms and vests.


H&M.com

 

[Eterna]

when I read the title, I thought it would be something about the Olympics this year in London. And I thought that Beckham would be only a model, not the underwear designer.

In other collaborations or partnerships that H&M has done, I felt the biggest beneficiary was H&M. In this partnership, I think is going to be David, not many people launch a first range of clothes with such a great international distribution.
And based on the 4 pieces we've seen so far, he does not seem to offer much in return.
Not bad, but the big difference with similar products is the label, hope is not just that, and is something about his experience in sport combined with his love for fashion, don't know something more than just a label.

 

[honeycombchild]

You can see the full collection here http://www.vogue.co.uk/news/2011/07/28/david-beckham-for-hm---bodywear/gallery/1

And it's not just a one off.

"The collection is a first in a longterm partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David's new classics,"

 

[gb_32]

Thanks for all the photos

 

[KemAlnagdy]

so , should we expect apparels in next collections ?

 

[honeycombchild]

It's a bodywear collection... so I think the chances of any apparel being added are slim.

 

[lucy92]

he already had his own line of apparel for adidas. i'm not sure if it sold well or not.

 

[vogue28]

How do I find out which stores this collection is being sold at? I've tried contacting a particular store direct, and ended up chatting with a H&M customer service representative, who informed me it's available only at the London store, here in the UK. I made a Google search, which brought up 'available in 1800 stores worldwide'.

 

[honeycombchild]

It's available in pretty much all stores that stock menswear, a bit like Madonna was for women's. If a store only stocks divided it won't have it however. Both in Newcastle should have it though, any large menswear department does. Do not buy online however - the underwear is all £12.99 online an all £9.99 in stores??

 

[honeycombchild]

I'm guessing his ties with Belstaff prevent him for technically 'designing' a collection for them. So instead he's 'selecting' them...? Weird.

H&M EXPANDS RELATIONSHIP WITH DAVID BECKHAM TO CREATE A NEW WARDROBE FOR MEN

H&M is proud to announce an expansion of its long-term relationship with sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M to create ‘Modern Essentials selected by David Beckham’. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham Bodywear. It will allow men around the world to share David’s globally- recognised sense of style.

Modern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David Beckham has also created a new Bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on 5th March 2015.

“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this Spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.

“Most of us are familiar with David’s innate sense of style and design. However, it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.” says Marc Forster, known for directing films such as Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace and World War Z.

Modern Essentials selected by David Beckham focuses on the important key pieces of the season. Each style in the collection provides a new update for classic menswear wardrobe essentials, in fresh fabrics, colours and fits for Spring 2015. Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.

Meanwhile, David Beckham continues with a new Bodywear collection for Spring including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange. Stripes appear as either trims or across whole garments to add a new classic twist. The collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, exclusively available at H&M.

H&M

 

[Street_a_Licious]

Simply put, he's the face of the men's campaign for S/S 15. The other stuff was just put in to make it sound nice.