Another interview from fashionista.com :
Us: Deena, we've heard so much about you!
Deena: Thanks! I love the name Fashionista - I love fashion blogs. The first one I ever read was Diane, a Shaded View of Fashion. They're so fun.
Us: And you can read them anywhere, even in Saudi Arabia.
Deena: So true.
Us: So tell us about your store...
Deena: Have you ever been to Riyadh?
Us: No, is it like Dubai? Is that a totally ignorant question?
Deena: It's okay. Dubai is like Las Vegas and Riyadh is like Washington DC. There are very powerful organizations there, heads of State, powerful families, and the environment is very conservative, so the clothing needs to reflect that - but that doesn't mean it shouldn't still be beautiful and stylish.
Us: We heard you worked with Diane Von Furstenberg...
Deena: To get longer wrap dresses made for Saudi women, yes. Diane adjusted some of her dresses so they would be floor-length, so Saudis could wear them. They're gorgeous.
Us: Did you call up Diane?
Deena: I was introduced to her by Christian Louboutin!
Us: What?!
Deena: Well Christian is a personal friend! His shoes are my favorites; he even named a shoe after me - the Deena.
Us: Are you kidding? Do you have it framed on your wall?
Deena: No, but it is something I will be able to tell my grandchildren about! It's incredible.
Us: How many Louboutins do you have?
Deena: Oh, don't ask me that. I have
very many but they get scattered - see, my sister is wearing a pair of mine.
Us: And is that dress from your store?
Deena: No... I don't know where it's from...
Fashionista went to investigate - the dress came from H&M.
here is the Deena shoe, by Christian Louboutin:
fashionista.com