Diesel's Wall

[Lena]

quite an interesting idea for promoting young talent, from Diesel

OFF THE WALL: Roman ruins, young artists and an open-air gallery. No, it’s not some quirky tour, but rather Diesel’s latest creative initiative to promote emerging talent. As part of its Diesel Wall project, the Italian denim company has erected a 3,875-square-foot wall next to Milan’s only Roman remnants, The Columns of San Lorenzo, and has put out a worldwide mandate to cover it. Diesel Wall’s five-person jury, which includes the brand’s creative director, Wilbert Das, and Hans Ulrich Obrist, curator of Paris’ Musée d’Art Moderne, will select three winners from the hundreds of submissions. Those winners will each have their pieces displayed on the wall for three months. Who says a gallery needs four walls?

tott-our-milano-connection may be kindly asked to have a quick look when the instalation starts running later on

artcile from wwd

 

[softgrey]

well...i guess it's a creative idea ...and i'm in favour of supporting new talent...

wasn't there a design student who won some award from diesel a couple yrs ago...whatever happened with that?...anyone know?...or am i completely confused...