Dior won't be having a campaign for F/W 09.10

Discussion in 'Ad Campaigns' started by ad041715, Aug 11, 2009.

  1. ad041715

    ad041715 New Member

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    OMG. :cry::cry::cry:
    Fashionologie
     
  2. StoneSkipper

    StoneSkipper Well-Known Member

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  3. JordanB

    JordanB New Member

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    Dior CEO Sidney Toledano is cheap.
     
  4. L.A.Woman85

    L.A.Woman85 New Member

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    WOW.... no campaign for Dior!!!! :cry:
    I ever thought that day would come... and out of all brands, Dior!!!

    But i must say, after all the anticipation and all of us wanting to see a campaign, it is kind of funny that there is nothing!!!!
     
  5. iluvjeisa

    iluvjeisa clever ain't wise

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    Just embarrassing. Hire a promising new photographer. Go for the younger crowd, give them a chance....jeez. Why does it have to be huge budget to be impressive....they seem to have lost all sense.

    And what does this do to their prospects of wanting to keep Galliano, or being able to keep him? Somehow this seems pretty monumental in fashion advertising....Anyone ever heard of something like this???
     
    #5 iluvjeisa, Aug 12, 2009
    Last edited by moderator julyandluvy: Aug 12, 2009
  6. vogue28

    vogue28 Mod Squad Team Leader

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    Oh no Dior :cry:

    I'm starting to feel like these Lady Dior ads are been dragged out. They get boring after the first shot.
     
  7. surrealseven

    surrealseven Active Member

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    ^ I was suspecting after reading their profits for the first quarter of this year went down,
    I would rather prefer they keep the seasonal campaign rather doing the Lady Dior to be honest.
     
  8. vogue28

    vogue28 Mod Squad Team Leader

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    I'm not that shocked of hearing this, after not seeing anything up until the middle of August.
    They should have kept the Lady Dior ads to one city, and scrap the films. Then do a mainline campaign in a studio with some good models and a great photographer.
     
  9. mariemaud

    mariemaud Active Member

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    definetely:eek:

    this is quite a shame....
    or maybe their situation is worse than we think :unsure:
     
  10. irulan

    irulan Plain Ol' Beautiful

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    What it comes down to is that Dior doesn't have anything worth advertising than a single bag.

    That should give them something to think about.
     
  11. mikel

    mikel Well-Known Member

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    ^Indeed.

    Although expected it's still a major dissapointment.
     
  12. Lackuiew

    Lackuiew Active Member

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    Or maybe it's only another sly trick to draw attention :innocent:
     
  13. user.n.

    user.n. New Member

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    I'm not suprised but sad. I don't understand why they made shortfilms. And as for the values, look at Hermés or Gucci... They've got iconic items AND they can built them into the actual campaign...
     
  14. FashionPower

    FashionPower Active Member

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    Oh what a crap :glare:
    The funny thing is that brands like Anna Sui or Donna Karan,which are not as relevant as Dior,actually have a campaign...
    They could have made something with runway/backstage pictures
     
  15. Miss Dalloway

    Miss Dalloway Well-Known Member

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    Pretty unbelievable that they didn't do the campaign this season, please if Pinko! can have one so could Dior. :rolleyes:
     
  16. BerlinRocks

    BerlinRocks New Member

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    W O W !
    A real shock ...

    did these kind of things already happen for such a label ?!

    I really wanna know how things will turn ...

    Can anyone with STRONG skills and knowledge in advertising go deeper ? Make a good analysis of the situation ?

    Because if I understand well they go much further than people like Marc Jacobs (who instead of showcasing their outfits, promote and focus on a way of life, an attitude, a family, a clan whatsoever) ...

    That's BIG, isn't it ?
     
  17. user.n.

    user.n. New Member

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    I'm not a professional or an analyst but i always checked their financial reports. There're a lot of interesting things in it. I'm going to send you a pm about that if it's okay. :flower:
     
    #17 user.n., Aug 12, 2009
    Last edited by moderator : Aug 12, 2009
  18. BerlinRocks

    BerlinRocks New Member

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    ^of course you can ...
    business is not my thing, but i can try !



    i wanna know, too, the impact that can have on what will happen in the house (art direction etc.)
     
  19. Street_a_Licious

    Street_a_Licious Active Member

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    i blame it on Madonna.... :lol:

    but srsly, WAT? that collection was one of John's recent best! and no ad campaign. do the Lady Dior bags even sell that well???
     
  20. iluvjeisa

    iluvjeisa clever ain't wise

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    I'm interested in this: "Dior CEO Sidney Toledano found the formula "wanting"" - so he either found the whole concept of advertising collections wanting - which would be quite novel - or he found the concept they had been following, as far as AD / photographic content goes, wanting. I can agree with that.

    Dior has the richest advertising history of all brands. Iconic ad series are their legacy. The last years (I think from the 80s, as far as ad campaigns go) have been poor from an aesthetic perspective, and apparently also from a business perspective...
     

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