It's the version of "quiet luxury" which claims to be quiet because of the no-logo policy but which is still an immediately recognizable status symbol (and imho very loud).
Part of the success of BV is that they offer that plausible deniability and faux humbleness to those looking for attention and a status symbol.
100% this
Everyone is craving status symbol when making such purchases.
When you have very recognizeable logo, it's easy to be called out carrying fake or being labelled as tacky.
I think people who avoid buying LV (even the "elevated" P9) do that cause they know most of the people looking at them, even if I they are carrying a seasonal item or very specific design, would think "that must be a fake because of the monogram". Funnily enough, I don't think common people, who associate LV with only the Speedy and are not aware of other iconic lines like Petite Malle or Capucines, know that Pharrel made Speedys in colored leather, hence "colored leather monogram = super FAKE, that doesn't even exist in LV lineup!".
With CHANEL it's more or less the same, a timeless classic gives "status symbol" in a very in your face / tacky way. Everyone knows and recognize the double CC clasp and that design is associated with a certain image of a woman and suspicious wealth income. Again, people avoiding CHANEL do not want to be called out like "she's so tacky, she's carrying the 10k caviar leather bag coming straight from a Dynasty episode".
With YSL it's more or less the same cause Cassandre bags are basically CHANELs for people who can't afford the 10k double CC price tag. I'm sorry, but in 2026, nothing gives more slavic escort making errands in Dubai while scamming finance guys on Onlyfans than a YSL tassel clutch or a mini classic flap (or the CC mini Kelly cause they haven't found their sugar daddy yet).
With BV, the story is different, of course you want to be noticed by people with your 6k Andiamo bag, however only people within the circle would recognize the brand. You want to be noticed by the "in" people, the elevated wealthy ones, not the peasants who only know LV monogram and YSL Cassandre. The peasants would anyway appreciate the craftmanship behind the bag (you don't see intrecciato often) and, let's be honest, it's quite a charming leather manipulation, so I get why people going for BV think the purchase is a win win situation. You know that, with such purchases, you are alienating and avoiding the "low class" people carrying Guess or MK by Michael Kors lol.
BV intrecciato is indeed very far from quiet luxury...but only for people within the circle.
