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Discussion in 'Ad Campaigns' started by kahlilg, Dec 16, 2008.
It looks like Calvin Klien Jeans.
It looks like...The Sartorialist! (As the article mentions)
It looks hideous. Just st*pid and yes I got the idea but photographing random people on the street and making a trend with that does not mean you can shoot campaigns. But okay at least it's just DKNY Jeans. The model is Lais Navarro?
i hate that border around the photos. way to make it look like student art design project.
wait, not it's worse.
Hmmm. I think this is one campaign I'll have to see in a magazine before I come to a final verdict. Still, I'm sympathetic (or at least) open to any departure from the usual, and last season's campaign was a complete disaster.
The problem is that it doesn't make me want to buy that jacket, jeans or whatever...
nice outfits (the girl's top and necklace is something lovely)
this campaign will be better in print, i think.
i actually really like this idea and i love both pics posted...both of them look fabulous...and you really look at the clothes imo....more so than in other ads...
I don't like this idea for the campaign...
I think the guy is anything but cute. They could have picked a more handsome one.
But you know, it's matter of tastes...
that jkt and jeans r pretty cool
i think the idea - street style photography, shot by the most notable of street style photographers - is refreshing. i totally agree, though, that the borders were ill-advised. maybe they'll look different on the page. anyway, i like the concept.
I like this! It's kind of refreshing and I think it really fits the brand. And I'm glad to see all of the success the Sartorialist has achieved! Congrats to him.
This just comes off as tacky and gimmicky to me.
Some random photographer is shooting Chanel on the street
OH HELL NO SWEETIE
For me, the charm, the spirit of the Sartorialist is that he captures real people, on the move, in their own outfits chosen by them alone; individuals standing out, in their own way.
So it's no wonder that something is lost, when that approach is applied to create an scenario where models pose in commercially-oriented outfits which have probably been chosen by an entire committee.
And whoever was in charge of the final images, adding a computer-generated 'chaotic' border does not restore spontaneity to things, it harks back to the Calvin Klein campaigns, and makes this look like an amateur copy, an unfortunate comparison that could have been avoided.
On the other hand, seeing it in the context of a magazine may well restore something to the campaign, because it'll be nestling in among other new campaigns, and some of the sense of freshness could rub off to make this seem more exciting.
As it stands, it was a great idea to turn to a new and well-regarded 'eye' but it hasn't been thought out well enough, because the magic hasn't been captured in these commercial images. The Sartorialist has turned up and done what was asked, but someone higher-up hasn't really considered if the concept will work.
It's an interesting start, but better results lie ahead in future work.
great idea but terrible execution
^ Agreed. I think people who don't get the Sartorialist reference would be very confused like I was when I first looked at it. The ad looks more like a page from catalog/celebrity spotting.