DKNY Jeans S/S 2009 by Scott Schuman

Discussion in 'Ad Campaigns' started by kahlilg, Dec 16, 2008.

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  1. kahlilg

    kahlilg teenage dream.

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    thesartorialist
     
  2. vogue28

    vogue28 Mod Squad Team Leader

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    :shock: It looks like Calvin Klien Jeans.
     
  3. Faith Akiyama

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    It looks like...The Sartorialist! :rofl: (As the article mentions)
     
  4. tocceve

    tocceve New Member

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    It looks hideous. Just stupid and yes I got the idea but photographing random people on the street and making a trend with that does not mean you can shoot campaigns. But okay at least it's just DKNY Jeans. The model is Lais Navarro?
     
  5. kahlilg

    kahlilg teenage dream.

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    i hate that border around the photos. way to make it look like student art design project.

    wait, not it's worse.
     
  6. Bahiyya

    Bahiyya Active Member

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    Hmmm. I think this is one campaign I'll have to see in a magazine before I come to a final verdict. Still, I'm sympathetic (or at least) open to any departure from the usual, and last season's campaign was a complete disaster.
     
  7. Prescott

    Prescott New Member

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    The problem is that it doesn't make me want to buy that jacket, jeans or whatever...
     
  8. user.n.

    user.n. New Member

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    nice outfits (the girl's top and necklace is something lovely)
    this campaign will be better in print, i think.
     
  9. Street_a_Licious

    Street_a_Licious Active Member

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  10. adorefaith

    adorefaith i'm almost ready..

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    i actually really like this idea and i love both pics posted...both of them look fabulous...and you really look at the clothes imo....more so than in other ads...
     
  11. AnaBGD

    AnaBGD Active Member

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    ditto ^_^

    I don't like this idea for the campaign...
     
  12. Prescott

    Prescott New Member

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    I think the guy is anything but cute. They could have picked a more handsome one.
    But you know, it's matter of tastes...
     
  13. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    that jkt and jeans r pretty cool
     
  14. hipsterama

    hipsterama New Member

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    i think the idea - street style photography, shot by the most notable of street style photographers - is refreshing. i totally agree, though, that the borders were ill-advised. maybe they'll look different on the page. anyway, i like the concept.

    julie
     
  15. kwikspell

    kwikspell New Member

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    I like this! It's kind of refreshing and I think it really fits the brand. And I'm glad to see all of the success the Sartorialist has achieved! Congrats to him.
     
  16. crosidan

    crosidan New Member

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    This just comes off as tacky and gimmicky to me.
     
  17. Fiercification

    Fiercification Well-Known Member

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    Some random photographer is shooting Chanel on the street :ninja:

    OH HELL NO SWEETIE :lol::shock:
     
  18. tigerrouge

    tigerrouge don't look down

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    For me, the charm, the spirit of the Sartorialist is that he captures real people, on the move, in their own outfits chosen by them alone; individuals standing out, in their own way.

    So it's no wonder that something is lost, when that approach is applied to create an scenario where models pose in commercially-oriented outfits which have probably been chosen by an entire committee.

    And whoever was in charge of the final images, adding a computer-generated 'chaotic' border does not restore spontaneity to things, it harks back to the Calvin Klein campaigns, and makes this look like an amateur copy, an unfortunate comparison that could have been avoided.

    On the other hand, seeing it in the context of a magazine may well restore something to the campaign, because it'll be nestling in among other new campaigns, and some of the sense of freshness could rub off to make this seem more exciting.

    As it stands, it was a great idea to turn to a new and well-regarded 'eye' but it hasn't been thought out well enough, because the magic hasn't been captured in these commercial images. The Sartorialist has turned up and done what was asked, but someone higher-up hasn't really considered if the concept will work.

    It's an interesting start, but better results lie ahead in future work.
     
  19. dizzytacks

    dizzytacks New Member

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    great idea but terrible execution
     
  20. Verene

    Verene New Member

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    ^ Agreed. I think people who don't get the Sartorialist reference would be very confused like I was when I first looked at it. The ad looks more like a page from catalog/celebrity spotting.
     

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