Donatella Versace to Relaunch Versus

Discussion in 'Designers and Collections' started by Squizree, Mar 2, 2009.

  1. Squizree

    Squizree Looking Up

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    from fashionologie.com

    Also another article:

    </H2>

    from luxist.com
     
    #1 Squizree, Mar 2, 2009
    Last edited by moderator MyJadedSpirit: Mar 2, 2009
  2. Squizree

    Squizree Looking Up

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    I dunno what do u guys think? I personally loved Versus back when it actually showed collections.
    After Versace plunged into economic mayhem they shut it down and cancelled loads of collections.
    2010 suddenly just became more exciting for me.
     
  3. platinumpink

    platinumpink Member

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    It's funny I should see this topic, as I was thinking about versus the other day. I can't wait
     
  4. Squizree

    Squizree Looking Up

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  5. chloehandbags

    chloehandbags Active Member

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    Am I the only one who finds the word 'aspirational' when applied to a fashion brand, especially in this economy, slightly insulting?

    Aspiring to throw one's money down the drain, do they mean?

    Someone can't be considered aspirational if they have already bought from the mainline, can they? Especially if they would do so, again, if the prices hadn't gone through the roof.

    They won't lower the prices of the mainline, despite the prices of non-precious metal commodities coming right down? That seems insane, to me.

    It's not as though they didn't benefit from the bubble, because they did.

    If they hadn't, I wouldn't blame them, at all, for holding firm, but designer prices in the UK are at 3, or 4, times what they were in 2002 (and the vast majority of that is not due to the weak pound); it's completely insane! :blink:

    New clients might be happy enough, but I simply can't imagine that bringing back a diffusion line (that will probably be priced at well above the 2002 mainline price, for far lower quality) will cut it when it comes to enticing back these former Versace clients, do you?

    Fair enough, one needs to protect the brand, so to reduce prices too far would be a mistake, but they've got a very long way to go before that could happen, so these design houses really need to return to the old mark-ups they used to employ before the bubble, IMO.
     
    #5 chloehandbags, Mar 2, 2009
    Last edited by moderator : Mar 2, 2009
  6. JordanB

    JordanB New Member

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    This should be interesting.. definitly surprising.
     
  7. Squizree

    Squizree Looking Up

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    I just don't know how I feel about Christopher Kain running this thing....is he really the only "successor" to Donatella. He's nothing compared to her I think. I heard somewhere that they were also considering Esteban Cortazar for the job.... :unsure:
     
  8. tricotineacetat

    tricotineacetat Well-Known Member

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    I am sure this is gonna look good with someone like Christopher Kain as the executive designer... given that they don't compromise on good fabric and manufacturing quality. I don't think back with much beloved nostalgia when I consider how IT Holding/Ittierre's secondary line licenses (D&G, Just Cavalli, Exté, Versus/Versace Jeans Couture, GFF Gianfranco Ferré) looked like in the late nineties...
     
  9. Street_a_Licious

    Street_a_Licious Active Member

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    huh

    that's really the only thing i can come up with...

    "huh"

    i thought VJC replaced Versus in terms of "more accesible" luxury? i mean, VJC is ridiculously priced already, i doubt they'll make it their "Armani Exchange".
     
  10. Versace-Goddess

    Versace-Goddess New Member

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    Finally, i think it´s a good time to restarted the brand. The pieces looking great so far. Can´t wait to see the collection next season.
     
  11. Squizree

    Squizree Looking Up

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    VJC has been out for ages, I doubt thatll ever come back.
     
  12. reese06

    reese06 Well-Known Member

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    ^^Versace Jeans Couture has not been out for ages. They actually did an ad campaign recently.
     
  13. Squizree

    Squizree Looking Up

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    Oh yeah sorry, I didnt mean VJC I was thinking of Versace Sport lol
     
  14. reese06

    reese06 Well-Known Member

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    So I'm just curious as to what the pricepoint will be?
     
  15. baracuda

    baracuda New Member

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  16. Squizree

    Squizree Looking Up

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    The shoes are unbelievably sexy. Especially the boots.
     
  17. reese06

    reese06 Well-Known Member

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    The big crystals are definitely from Christopher Kane.
     
  18. Blanche DuBois

    Blanche DuBois New Member

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    lOOOOOOOOve it!!
     
  19. rip_ian curtis

    rip_ian curtis Active Member

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    so tacky! I expected something cooler and less conventionally sexy from Kane. such a disappointment. and hopefully they'll do Versus better this time, the last collections before it was canned were quite horrendous:(
     
  20. Squizree

    Squizree Looking Up

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    Here is the whole range of accessories:

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