SILVER ANNIVERSARY: New York City has informed Donna Karan practically since the day she was born as a designer, so when it came to the fall Collection ad campaign that marks her 25th anniversary in business, it’s little surprise Gotham plays a central character. Shot by Patrick Demarchelier on location on the 32nd floor of the Met Life Building, the ad features models Karlie Kloss and Anna J photographed at night against the cinematic city skyline. Karan, in typical Karan-ness, said she was going for “the power of the woman — the strength, power and modernity of the woman of New York.”
“Her seductiveness mirrors the strength, power and seduction of New York and all of its sensual rhythms,” she added.
The campaign will launch in U.S. and global fashion and lifestyle publications in September and will run through November. Donna Karan International also is placing digital and outdoor advertisements, and the company is creating a glossy 12-page image piece to be mailed out to Karan’s top clients that will feature the campaign’s photos and fall runway shots.