Emporio Armani Diamonds : Beyoncé and Josh Hartnett by Mario Testino

[Deleted member 1957]

Heres a small image of the campaign

img news.yahoo.com

[/IMG]

 

[TheGlassAngel]

So Armani diamonds......and there's a huge-a** diamond behind Beyonce.

I see they've outdone themselves

 

[Nemezide]

oh gosh why r u so cruel?
it sux

 

[kahlilg]

Ahaha oh B...

 

[eternitygoddess]

*gag*

 

[TheGlassAngel]

I was reading Pinkisthenewblog and he posted a link to the commercial. I can only laugh at it

 

[Djavanjmiles]

I like beyonce but she becoming way to overexposed. She needs to go away for awhile and play in all that money she has.

 

[HauteCouture00]

gosh i just lve this advert. but kind of predicatble not veery imaginative but still love it.

 

[_incognito]

I really like it too!

 

[kissmesweet]

Haha, what has fashion become?

 

[icelynn]

This is wrong in so many ways.

 

[*Kristina*]

This is quite disappointing

 

[kimair]

i saw the ad in elle (or was it marie claire?) the other day, and it's BAAAAADDDDD....
beyonce looks digitized or something...
has anyone else seen the print ad?

 

[Cybie]

nothing special.

 

[vanezinha]

What a voice...

 

[Deleted member 1957]

watched the ad an di love it!!! i love the fact that she wasnt toned down to suit armani isntead armani was played up to suit her!

img www.mediatakeout.com

 

[Ferdinanda]

I hate everything about it.

 

[kimair]

Giorgio Armani and his beauty licensee L'Oréal are out to dazzle consumers starting this fall with the new Emporio Armani Diamonds for Men fragrance, targeting the 20- to 30-year-old urban set.

A snatch of "Diamonds Are a Girl's Best Friend," the song sung by Beyoncé Knowles in the ad for the women's Diamonds fragrance, weaves into the spot for the men's scent featuring Josh Hartnett. In that ad, lensed by David Slade, that's destined for TV, the actor (who has starred in films such as "The Black Dahlia" and "Black Hawk Down") is shown preparing for an event. He dresses then drives along while listening to the radio. Hartnett flips stations and hears a smidgen of "Diamonds Are a Girl's Best Friend" and moves on to another tune. On arriving at the event, throngs await him. A swell of admirers and paparazzi surround Hartnett as he makes his way to an entryway.

The print ad, by Mario Testino, which is to appear as single and double pages, was taken on location as a true paparazzi shot.

"Mr. Armani didn't want at all an arrogant portrait or a pose," said de Lesquen. "We wanted something fun. Josh was quite involved in all the creative process [including the choice of Slade]. What Mr. Armani wanted was something that is very true. He's interested in the genuineness of a diamond. Josh is genuine, authentic, not arrogant. That's why Mr. Armani selected him."

De Lesquen added that the ad — and the project in general — is about daring to enjoy life, being oneself, taking a share of fame while remaining human.

from wwd...

 

[svsk_sk2]

josh hartnett is just hot hot hot!!!

 

[coolasfcuk1010]

He looks like a douche in that ad, like he's think "I'm so hot look how many people want me"