Emporio Armani Diamonds For Men Fragrance : Mathias Lauridsen by Terry Richardson

Discussion in 'Ad Campaigns' started by IAmLordZen, Jul 23, 2010.

  1. IAmLordZen

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    [​IMG]

    [​IMG]
    snap by unopan | modelhommes
     
  2. testinofan

    testinofan ███████████████

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    Loveee Mathias in the photo so Sexy
     
  3. Chanelcouture09

    Chanelcouture09 Some Like It Hot

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    is that Alexandra Agoston next to him ?

    i quite like this, but it does bear a huge resemblance to armani code for men
     
  4. FrenchCactus

    FrenchCactus Vogue Paris Intern

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    It's better than the ad with Josh Hartnett.
    But the sales for this perfume weren't big, right? I wonder why they bothered making another ad for it then.
     
  5. carmen_kass

    carmen_kass Active Member

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    This looks good but Matthias looks scared of the girls, he's a little too asexual to pull something like this off.
     
  6. mousyy

    mousyy Active Member

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    I agree with you, I don't like it. I preferred the one with Josh Hartnett.
     
  7. Eyrene

    Eyrene New Member

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    I actually find him hot here :lol: & the ad looks good.
     
  8. FrenchCactus

    FrenchCactus Vogue Paris Intern

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    Armani fragrances' initial choice for the model was Justin Timberlake so that he could be the male equivalent to Beyoncé (the face of Diamonds for women) and give a musical/hip-hop theme to the concept. It's only because Givenchy snatched him that they asked Josh Hartnett and now Mathias to model in the ads. This fragrance would probably have done much differently in stores if Timberlake had been its face.
     
  9. IAmLordZen

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    Oh, what a much storied fragrance then. I'd buy one of these though if they update the ads on the Armani boutiques here :lol:
     
  10. Faith Akiyama

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    Ph. Terry Richardson and styled by Andrew Richardson :smile:
     
  11. Ives927

    Ives927 Active Member

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    Omg so sexy. Those girls need to get their hands off of him.

    Now...
     
  12. ad041715

    ad041715 New Member

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    I love Mathias, but he doesn't look like a "man" here. He looks very young. Josh suited the fragrance perfectly IMO.
     
  13. ad041715

    ad041715 New Member

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    I love Terry's photography here, though.
     
  14. FrenchCactus

    FrenchCactus Vogue Paris Intern

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    Wow I would have never guessed it was him :shock: I thought it was Testino again.
     
  15. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    nice ad though the female models look better than the male int he shot. the guy looks startled
     
  16. IAmLordZen

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    It's up on the website

    [​IMG]
    *giorgioarmanibeauty-usa.com
     
  17. TaylorBinque

    TaylorBinque Well-Known Member

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    worst use of Mathias. Though I adore him anyways.
     
  18. Mchunu

    Mchunu New Member

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    That's exactly it. Mathias has always been more of a male model who does not need a female counterpart. His androgyny makes the ad awkward, not to mention he looks as if he's intimidated by the thought of being bombarded by a bunch of hot girls. I do appreciate that Mathias, unlike Josh, brings a sense of finesse to the fragrance's image..even though he does look clumsy and feeble.
     
    #18 Mchunu, Aug 14, 2010
    Last edited by moderator : Aug 14, 2010
  19. agee

    agee Active Member

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    Is the target market sexually ambivalent thirteen year olds? Was Justin Bieber not available?
     
  20. Street_a_Licious

    Street_a_Licious Active Member

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    Josh's contract is up?

    they could have done better than Mathias. he doesn't even look like a full grown MAN here!
     

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