It's not leading fashion, but Emporio is way stronger than Armani. I can do without the transparent striped sweater, but everything else looks so modern and on-point-- like unbelievably ON, and still retain the classic Armani masculinity, all the way down to the bags and the footwear. Whoever is designing Emporio, needs to be given the job at the mainline Armani menswear. And I love that there's not a single waif in sight. The casting is so classic Armani but fresh.