Emporio Armani Menswear S/S 2026 Milan | Page 2 | the Fashion Spot

Emporio Armani Menswear S/S 2026 Milan

The explorers in the Sahara part: not for me.
The rest: absolutely beautiful.
It is romantic and makes you dream, like classical Dries.
 
having a few Armani runway pieces I can tell you that about 40% of them in the show are produced - usually the key items - but they are not available for sale except at flagship stores and very few are for sale online. store at via manzoni has a lot. sometimes outlets have a few nice pieces too.

Sorry, I just need to stop the misinformation. I can confirm that according to Tokyo, Paris, and NYC flagships, <15% of runway pieces are sent to them. I’m not sure what other higher tier flagships you are visiting lol.

Maybe only in Milan then. *shrug*

In contrast, majority of the Giorgio pieces Are produced.
 
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^ curious to know as to what they classify as a runway piece…

Not that I don’t believe either, but some people would call a simple runway presented button up as a “runway piece” whereas others would call something more extravagant (I.e the intricate parkas, the velvet pieces etc) as a “runway piece”. Wonder how exclusively some use the term when it comes to what’s able to be sold for client exclusivity and retention (and aura).
 
Sorry, I just need to stop the misinformation. I can confirm that according to Tokyo, Paris, and NYC flagships, <15% of runway pieces are sent to them. I’m not sure what other higher tier flagships you are visiting lol.

Maybe only in Milan then. *shrug*

In contrast, majority of the Giorgio pieces Are produced.

I didn’t claim that each flagship stocks 40% of runway items in their range. In fact, your experience more or less tallies with mine. I said that about 40% are produced and subsequently distributed amongst the different flagships, so 15% per store is a fair estimate. Here is a TikTok of the renovated manzoni store that clearly shows a good number of runway items:
 

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