Escada needs a revolution, it could be another Hugo Boss but missed certain chances now its struggling to survive , and its AD doesn't even draw any attention, anyway Kendra looks great for Escada, this brand needs young blood,Kendra can at least remind us Escada doesnt belong to the museum
I quite like it. It's reminiscent of classic Escada ads from the early 90's, which were this funny mix of being tacky and matronly at the same time, too. I think the only bad thing here are the clothes, which are atrocious. But Kendra looks lovely, the location is nice and it's also great to see a Spring/Summer campaign that is actually colorful and feels very summery! Almost everything else we've seen so far is b/w and rather depressing. This is cute.
I think Kendra adds a much needed kick to Escada! The bold colorful prints & designs against the modernish backdrop really adds to the intent here. But I'm with you, niknak, the green is a real miss being included here.
Escada advertising was always synonymous for their use of 'supermodels' and of all the current working models right now who radiate that term, Kendra is right up there. So for this brand it all works.
Nothing majorly exciting about the pics, but Kendra certainly brings it.
ESCADA CATALOG/campaign S/S, my opinion of it. Top mark
Having now seen the latest printed catalog I can honestly say this campaign really stands out. They chose a striking close up of her face as the cover and I had to take a step back as I thought for a second it was Cindy back then.
The series of single and double spreads are all absolutely great, the bright colours background pop out on bigger scale, she looks a million dollars.
Whereas the last 2 seasons with Iselin were just ok and pretty, this is beyond pretty and reaches stunningness in a very simple form yes, but it works.And right now, I can't think of that many campaigns that work for me!
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