Esquire Winter 2020/2021 : BTS by Hong Jang Hyun

[THD96]

Stylist: Nick Sullivan

esquire.com

 

[mikel]

It’s a great shot they used for the cover. And it could’ve been a good cover, if it weren’t for the ugly scribbling of the band’s name.

 

[phungnam96]

it’s sad that Esquire need tweens to sell.

 

[Benn98]

Make it stop!!!

Anyway, this magazine is going down the drain fast. Won't be shocked if they close up shop next year. Do they really think grown 35+ men would rush to get this cover?
That said, the 'get' seems to be working for them though, huge engagement on social media over 500% more than their average cover. I can't imagine Esquire was BTS' first choice, they probably wanted GQ but GQ would've wanted to tie them down to an exclusive. So Esquire, being in no position to make demands, took the covershoot knowing that they'll appear elsewhere (WSJ).

 

[KoV]

Does Esquire have much of an online presence that would benefit from a sudden influx of exposure? All the traffic from this BTS cover will wind up just being a flash in the pan, because they don’t have anything else to offer all those new eyes. Condé Nast titles like Architectural Digest, Vogue, GQ, Bon Appetit, etc. have built impressive digital content that regularly gets millions of YouTube views and Instagram impressions and whatnot, so when they cater to fandoms (Harry Styles’, for example) I can clearly see the value it brings. Aside from a presumed minor boost in sales of one issue, I don’t see this helping Esquire. In fact, it could possibly further alienate their current readership.

 

[chaneltae]

really hard for some of you to be happy with anything especially Korean men getting representation lol

 

[chaneltae]

loved the editorial, and the cover but the text font in the front was a bad choice imo