Etam S/S 2011 : Natalia Vodianova

[LiranYana]

etam​

 

[agee]

Natalia resembles Doutzen to me in the first picture. I like the lush foliage in the background and the lingerie itself, but I am not crazy about Natalia's body language, she looks a tad stiff and uncomfortable.
I like Natalia's pose and expression in the second picture, but @ the clothes.

I would like to see more, which is a good thing.

 

[LiranYana]

I think she looks like Kate Moss in the first shot

 

[WidowOfCulloden]

She's so beautiful in the first pic! I like the second pic as well but i hate this flower in her hair! It looks so tacky.

 

[TheChosen1]

It looks so tacky.

Agreed. The BG & composition is but Natalia is

 

[TheChosen1]

^and also the clothes.

 

[Maxxierie]

She looks great in the lingerie!! So sweet yet sensual!!

And she looks so cute in the second picture!! Awwww!!

 

[elle_gb]

Natalia what can i ay about her, she's alway pretty. Never go wrong with her.

 

[apriliciate]

I think she looks like Kate Moss in the first shot

me too! omg, but she's really sweet there..

 

[hysteria]

It a little bit reminds me of Just Cavalli S/S 2009 ads with Kate Moss.

 

[Nexusbbs]

Natalia pour etam SS 2011

 

[Nexusbbs]

 

[TREVOFASHIONISTO]

her body is amazing

 

[LiranYana]

I Love the Lingerie Shots

 

[MulletProof]

Wonder if it's just coincidence (green, natural background + sheer lingerie + flash lighting) or if this really another set inspired (albeit less explicit) by Country Life. Although this is a bit more tropical, more on the lines of that Missoni campaign with Kate Moss (2004?).

Anyway, it's hard for her to look bad imo, even when the clothes are awful.. I'm a bit bored by all the bright lights dominating the ads this season and I guess all the flowers and sweaty look is part of the spring tradition but Etam isn't such an exclusive brand so I guess it just has to project a lot of commercial elements. Or at least the clothes give that impression.

 

[agee]

I never thought that Natalia was the bestest model out there, but I thought that she was better than this.

ETA:
Still her her body is slammin!

 

[LiranYana]

I never thought that Natalia was the bestest model out there, but I thought that she was better than this.

ETA:
Still her her body is slammin!

Well considering the over flowery shots and not to mention
the clothing wears she still nailed it

 

[ParisFashionMuse]

this is such a beautiful campaign and Natalia just makes it a whole lot better!

 

[TheChosen1]

the fourth outfit.... don't like!
i love Natalia in these..

 

[agee]

Well considering the over flowery shots and not to mention
the clothing wears she still nailed it

Nope it's the model, Natalia does not necessarily look amateurish, but like a promising model in the early stages of her career or a model doing something out of her comfort zone, which may actually be the case, but it's not like this is a difficult set up. The last picture is a good shot and as I said her body is slammin', but for the most part her body is stiff / unrelaxed in the photos. If someone is in the market for these type of clothes and is thumbing through a magazine or catalog, the pictures are acceptably good, but nothing more than that.

Wasn't Natalia designing for them, or given some form of creative input? If that is the case, and in contradiction to my first post, I am more impressed with her design skills than her modeling skills. I don't like her choices of textiles for the clothes / non-lingerie, specifically the patterns, but the silhouettes are good and kicky for a mass market brand.