kiddokiddo
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I'm dying over this...It's magical
jfw.jp
jfw.jp
____fabrics interseason collection
ss2010 „latte mama“
the title of the ss 2010 collection „latte mama“ is a synonym for generative lifestyles. the form and the standard of a bourgeoise life. the fashionable surface, gentrified, public space, city districts, which look and function nearly the same in every metropolis. registered within following scenic setting:
she (emancipated) speaks with him (creative) on the mobile phone, drinking latte macchiato (organic, fair trade), while it (beautiful) sleeps in the baby buggy. afterwards she moves/drives it (mc laren) and it (the child) and latte mummy demonstrates, what she and it posess: right you are. make some room.
thus: reproduction potency, gestures of dominance, prosperity and a social surplus value, which accompanying is both defined and transported through form and contents of design and fashion. so to speak: dominant design authorizes dominant gestures.
every product of formal design embodies the utopia of a space, in which it can appear in an ideal way. this abstractly planned space is always a political space at the same time, which implies certain ways of ordering, certain values and relationships among people.
____fabrics interseason tries to create and offer alternatives - clearances, improvisation - within this defined set of forms, values and their promises. formally and contentwise they explore issues whether in this case fashion and design could be suitable as communication tools.