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Discussion in 'Rumor has it...' started by Srdjan, Sep 16, 2018.
Article from cnn.com
I spent a whole hour this week trying to solve this mystery with a Taiwanese friend lol.. super disturbing.. she said she's probably fine and may just be conditioned to be "out of business" for a couple of years.. here's hoping.
From what I heard she is in jail for 3 months because of her ying yang contracts (which are a crazy thing !)
That's what happens when you sell your soul to the devil!
Even as a Westerner, it always bothered me how foreign press cannot quite see the creepy autocracy which China lord over their icons with. They really make Hollywood PR look like child's play. Every miniscule aspect of their lives are vetted. Pap photographers sustain themselves on bribes and government payroll. Fan Bingbing has been the country's de facto spokesperson for years now, and she represents waaay more than just a profitable movie actress with the perfect features and blemish-free love life. The idea that she'd get thrown in the slammer over a few yuan? Please! They'd not only write it off, but go after anyone in the mainland who would dare utter a word about it. No, I fear something far worse is happening here possibly due to one of her transgressions. *Cough* Tibet *cough*
She has re-emerged with a hefty owing of 883.946 million yuan ($179 million). Her apology is seems to be very politically influenced. She's clearly under the magnifying glass of the Party.
Disappeared Chinese megastar re-emerges owing $180 million for tax evasion
Definitely more than meets the eye here. If it was just about the money, why the scripted glorification of the party?
Maybe it's time to start hustling that Alma bag! I do wonder what will happen with all her multi-million endorsements, Louis Vuitton, Chopard, Loreal, Adidas. What made her so sought after was her Chinese fanbase, which will be compromised with a scandal like this.
All these brands almost leave her. She is taking a break now..
Yikes, really? Adidas, Louis Vuitton, Chopard? Very much doubt it's her own choice. She's probably being disciplined.
Breaking news: Domenico Dolce n Stefano Gabanna are joining her. lol
These brands haven't make any offical statements yet but when they haven't updated anything related to her at least for a few months. Some other brands (food and something else, not fashion catagory) have issued offical statements.
So she doesn't pay taxes then she pretends to be disappeared and people were blaming it on the communist party, very nice. Girl, you are the criminal and a bitter one.
I wonder what would happen to her movie with Jessica Chastain, Lupita Nyong'o, and Marion Cotillard now that she's involved in a crime.
Celebrity Tax-Evasion Scandals Rewrite China’s Luxury Brand Deal
Yiling Pan @SiennaPan
August 24, 2018
While Fan, the country’s top-paid celebrity according to Forbes magazine, has all but vanished from the public eye since she was accused of underreporting millions in income, a series of government regulations and tax reform proposals inspired by the scandal have been released in succession. The aim is to crack down on the current ultra-high pay earned by the country’s celebrities.
And at a time when fashion houses and other global luxury brands fervently tap into the influence of Chinese celebrities, often employing them as brand ambassadors or social media spokespeople to sell to consumers, this ongoing movement is likely to have a substantial implication on the brand-celebrity relationship. Some experts predict China’s superstars will opt for a lower profile to avoid government scrutiny.
No More Massive Paychecks
Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks.
Right after the report of Fan’s scandal in June, China’s media regulators rolled out a new rule stipulating that a movie cast’s combined salary should not exceed 40 percent of the film’s budget and that individual actors cannot take home more than 70 percent of the total cast pay.
On August 10, a slew of players in the entertainment industry from major video-streaming sites iQiyi, Youku and Tencent Video, TV production firms Ciwen Media and Huace Media and top production studios Huayi Brothers Media, Bona Film Group, and Jackie Chan’s Talent International Le Vision, all publicly pledged that they would strictly follow the government’s guidance.
Meanwhile, several Chinese media outlets have reported that a more thorough income taxation reform for celebrities has started: from August 1, the new income tax rate will rise to 42 percent from previous rates ranging from 6.7 percent to 10 percent. It is also said that preferential tax policies for celebrities will be eliminated at the local government level.
An Overhaul of Brand-Celebrity Relationships
Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape.
“In the short term, the talent pool may shrink as local celebrities digest the impact of this financial change to them, and certain campaigns that are currently under negotiation may get postponed,” said Jonathan Schenker, CEO of Bookmark Entertainment, a global celebrity marketing agency with a base in Shanghai. “Overall costs [of working with celebrities] may go up.” However, luxury brands will continue to collaborate with Chinese celebrities given their influence and importance to the end consumer, Schenker said.
One Chinese brand-celebrity marketing expert, who agreed to comment on the condition of anonymity, holds a much more pessimistic view: “Perhaps the honeymoon period is close to the end between brands and celebrities, because the government’s attitude is crystal clear.” The expert added, “The relationship will continue, but it is the time for brands to alter their expectations on celebrity endorsements.”
The expert explained the current fundamentals are based on the tremendous online buzz that celebrities could help generate for brands, which “is a key metric that the China team needs to show to their foreign headquarters.” Nevertheless, the government’s policy will likely see celebrities becoming more low-key, which can lead brands to look to other cheaper alternatives.
Bookmark’s Schenker predicted it would be a process of “survival of the fittest.” In the long run, the bigger talents — those who are in constant demand — can likely increase their fees and choose fewer endorsements; they may also pursue additional commercial opportunities outside of China, which may be taxed differently.
Managing the relationship with Chinese celebrities has proved to be tricky for many international luxury brands, as evidenced by recent pitfalls experienced by Lancôme and Montblanc. Chinese consumers boycott the French cosmetics brand in 2016 due to its collaboration with anti-China Hong Kong singer Denise Ho. The German luxury label Montblanc was also harshly criticized when its Chinese brand ambassador Lin Dan was caught in an extramarital affair in 2016.
The government’s ongoing crackdown attacks China’s celebrity fever and is likely to be the start of a rewrite of the rules for brand-celebrity relationships.