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Published: Tuesday, November 15, 2005
Lucy Sykes Adds Another Layer
By Rosemary Feitelberg
NEW YORK — ... the British blonde, who established herself styling for Marie Claire. But on this occasion she was styling her debut collection of women's wear — for herself.
Lucy Sykes New York is designed to appeal to fashion-conscious working women who may have taken on the additional role of motherhood and are not about to break the bank for stylish attire.
Sykes, who already has a burgeoning children's wear business, normally works out of a showroom a few floors below at 95 Horatio Street. In a sense, that space reflects how the London native's life has changed during her eight years in the U.S. What is now her showroom was her first New York apartment, which she passed on a few years ago to her sister Alice, who handles sales and marketing for both brands. Tired of working from the dining room table in the upstairs apartment she shares with her husband and 18-month-old son, Heathcliff, Sykes decided to turn the second-floor space into an office when the children's wear business picked up steam 18 months ago.
But Sykes' upstairs apartment provides the occasional retreat, which was the case during this month's visit when a Henri Bendel buying team was being taken care of downstairs. As Alice Sykes' toddler daughter, Scarlet, crawled on the floor and played with an intern-momentarily-turned-nanny, she described the collections as "sophisticated and young, but fun, with prices that are affordable for everyone."
Serving as director of sales and marketing is not a sisterly favor for Alice, who previously covered those areas for Hollywould and Lulu Guinness. She has already lined up about 12 stores to carry the Lucy Sykes New York label and expects to more than double that figure before it ships this spring. She aims to have 50 by this time next year.
wwd.com excerpt...
Lucy Sykes Adds Another Layer
By Rosemary Feitelberg
NEW YORK — ... the British blonde, who established herself styling for Marie Claire. But on this occasion she was styling her debut collection of women's wear — for herself.
Lucy Sykes New York is designed to appeal to fashion-conscious working women who may have taken on the additional role of motherhood and are not about to break the bank for stylish attire.
Sykes, who already has a burgeoning children's wear business, normally works out of a showroom a few floors below at 95 Horatio Street. In a sense, that space reflects how the London native's life has changed during her eight years in the U.S. What is now her showroom was her first New York apartment, which she passed on a few years ago to her sister Alice, who handles sales and marketing for both brands. Tired of working from the dining room table in the upstairs apartment she shares with her husband and 18-month-old son, Heathcliff, Sykes decided to turn the second-floor space into an office when the children's wear business picked up steam 18 months ago.
But Sykes' upstairs apartment provides the occasional retreat, which was the case during this month's visit when a Henri Bendel buying team was being taken care of downstairs. As Alice Sykes' toddler daughter, Scarlet, crawled on the floor and played with an intern-momentarily-turned-nanny, she described the collections as "sophisticated and young, but fun, with prices that are affordable for everyone."
Serving as director of sales and marketing is not a sisterly favor for Alice, who previously covered those areas for Hollywould and Lulu Guinness. She has already lined up about 12 stores to carry the Lucy Sykes New York label and expects to more than double that figure before it ships this spring. She aims to have 50 by this time next year.
wwd.com excerpt...
