Fashion Marketing

[nat_attak]

fashiongale...where are you ...?
that was a great post...

yeah. great post! thanks fashiongale!

 

[fab_fifties_fille]

I'm doing a Fashion Marketing degree at Northumbria, but it's alot more creative than the majority of the other fashion marketing courses out there in the UK. It's perfect for me because it's got the right amount of creativity balanced with a more practical, market focused side to it. If pure fashion design isn't quite for you, but you still love design, styling, creating market concepts etc and you're good at it then it's a really good course. Northumbria are also bringing about a course called fashion communications this year, which is very much my course without the design, it's more events planning, marketing concepts on paper etc.

This is the course overview for Fashion Marketing http://northumbria.ac.uk/sd/academic/scd/study/oup/fashmark/

 

[shana.lima]

I went to a 4 years university and got my marketing degree and now I'll start a master course in Barcelona (IED) Fashion MKT Communication.
and I've been working in Fashion Marketing for one year now, the good thing is that there are so many things you can do, (runway, campaigns, PR, events in stores, decoration in stores, releases, catalogues, websites, art director...)
My advice is to learn marketing alone , for any market (if you're going to university or college) 'cause marketing is marketing, you have to sell whatever your company gives you, it doens't matter if it's clothes or food, and the "tools" are pratically the same, only working you'll learn what works and doensn't work for fashion.

 

[homeboy]

^^
Not only that, but a traditional marketing degree from a reputable institution is much more useful in life then a degree in fashion marketing from some random fashion/design oriented institution.

Simultaneously while you're studying a good idea is to try to get an internship at the marketing department of a desire fashion designer or what ever.

 

[ChanelFire]

you can try berkeley college online courses and can get a AA or BS in Fashion Marketing Management
I'm just throwing that out there.

 

[Cicciolina]

My advice is to learn marketing alone , for any market (if you're going to university or college) 'cause marketing is marketing, you have to sell whatever your company gives you, it doens't matter if it's clothes or food, and the "tools" are pratically the same, only working you'll learn what works and doensn't work for fashion.

Exactly! Marketing is like journalism, events, etc etc. You don't need to study specifically fashion marketing to do marketing in fashion, same with journalism. Doing a general marketing degree I believe will in fact be better because it will be a backup and give you more opportunities to start elsewhere, which may lead to a job in fashion later down the track. Just doing fashion marketing is limiting yourself too much in my opinion. It's like saying to do food marketing, you need a degree in food marketing. Am I making sense?

 

[clarex]

Hey, I do the MSc in IFM at Manchester Met., so if anyone has any questions about that particular course please feel free to message me!

 

[crust]

Fashion Marketing/Promotion MA?

Hi everyone,

Its my first time posting here. I remember reading on the forum that someone asked about fashion marketing courses. It didn't seem to say much about courses in the MA level. I am just wondering if anyone know which school offers a good and reputable course in MA fashion marketing/communication/ or promotion?

There is a lot on google but I have no idea in terms of their reputation and the quality of the course.

If anyone know anything or heard of anything, please let me know!!!

Thanks

 

[k-a-t-e]

I am aiming my career path in the Marketing/PR/Journalism fashion area.
I am currently studying a Masters of Marketing in Melbourne - it has no specific Fashion component. I think if you want to study Fashion Marketing - you will definitely need a tertiary education from a leading university if you are aiming to get certain positions. Employers would look for 'hard' marketing subjects that give you the tools and knowledge to succeed in any industry.
For my undergraduate degree I did a Bachelor of Science and for the fashion interest element a Certificate in Fashion Business.
Combine something like this with work experience and a realistic approach to employment to begin with (i.e. sh*t kicker positions!) - you'll be well on your way to breaking into the Fashion Marketing area.

 

[Londoner13]

Im majoring in Marketing at state University in Milan (3years). as someone said I think it's better to do general marketing studies first. Personally I think I wont continue the +2 formula but will try to get in a Master regarding fashion m.

Do you know any good ones in Europe? Central Martin offers a fashion marketing course but dont know if its the right school to be studying marketing?

Unfortunatly Marangoni and Bocconi are VERY expensive..

 

[stephania]

I just started a 4 month post graduate course at LCF called Fashion Buying and Merchandising. One of the three units is all about Fashion Marketing and it's very interesting!! Anyone wanting to get into buying should have good knowledge of marketing and this course is perfect for it!

 

[clarex]

I just started a 4 month post graduate course at LCF called Fashion Buying and Merchandising. One of the three units is all about Fashion Marketing and it's very interesting!! Anyone wanting to get into buying should have good knowledge of marketing and this course is perfect for it!

Hey, just out of interest - what qualification do you get from this? Is it a post-grad diploma? It sounds good, I'm currently doing a 12 month Masters, wondering whether I should have gone for something shorter!

 

[stephania]

Hey, just out of interest - what qualification do you get from this? Is it a post-grad diploma? It sounds good, I'm currently doing a 12 month Masters, wondering whether I should have gone for something shorter!

Hey, upon completion of the course you get a post graduate diploma which is a very good qualification but obviously not as good as a full time masters. This course is intensive and needs a lot of dedication but its very interesting. You should try it after you finish your masters! Its very good for your CV and great for contacts in the industry! Good luck!

 

[clarex]

Hey, upon completion of the course you get a post graduate diploma which is a very good qualification but obviously not as good as a full time masters. This course is intensive and needs a lot of dedication but its very interesting. You should try it after you finish your masters! Its very good for your CV and great for contacts in the industry! Good luck!

Thanks, sounds good. I have the option on finishing the MSc early and getting a Post Grad Diploma, so I'll see how it goes.

 

[crust]

Fashion Marketing Masters Program in London

I have been searching for a while now looking for fashion marketing courses in Master level in London. It seems like the only school that offers that is LCF and I didn't hear the best things about the course.

Does anyone know any reputable schools out there that offers MA level courses in Fashion Marketing/Communications? Even outside of London?

Thanks!!

 

[lola01vip]

I was also interested in the LCF marketing course but why do you say you didn't hear good things about it?

 

[Aindrea]

LCF is ok..
it has a lot of students, a huge amount of courses and a lot of staff. It's a very very big institution, spread across several sites, so they can't be expected to please everyone.
My friends sister said she didn't enjoy her time there that much.. but it did put her in good stead for the career she wanted (she's a buyer now)
I've been told it has excellent facilities & funding...

As for fashion marketing programs, im not quite sure of anywhere else..
I checked the University of the Arts London website (which is actually very useful) and there isn't much about fashion marketing at postgraduate level...
Though CSM has a Graduate Diploma in Fashion...?

 

[crust]

yea... its actually quite a new subject and i dont see many schools offering anything above the BA level...

I heard some said it just felt sorta like a waste of time going to LCF's MA ... like they dont really teach much..

so if anyone knows about a good MA course .. plz let us know

 

[Emem]

Hi, I've not been hearing good things about LCF either. Here are some of the alternatives for MA in fashion marketing that I found but I am not really sure about the reputation of these unis... if anyone has any feedback it would be greatly appreciated! I would also love to study fashion marketing at an MA level.

1. International Fashion Marketing

MSc / PGDip
Glasgow Caledonian University - Division of Marketing
Semester A: Stage 1 Introduction to Fashion Marketing Issues and Concepts; Stage 2 Buyer Behaviour, Fashion Logistics Management, Creativity and Innovation in Fashion Business (.5) Marketing Research (.5) Semester B: Strategic Fashion Marketing Management, Fashion Forecasting, Buying and Merchandising, Fashion Promotion, Fashion Work Placement. Stage 3 Masters Dissertation.
2. International Fashion Marketing

MSc
Manchester Metropolitan University - Clothing Design and Technology
Ideal for those interested in the global fashion chain from the point of view of offshore production and logistics and newly emerging markets.... Students will study: Fashion Business; Fashion Marketing; Fashion Technology, International Fashion Marketing, Research Methods, Dissertation.
3. Design Management for the Fashion Industries

MA
University of the Arts London: London College of Fashion - Postgraduate
The effective use of design in the fashion business will allow students to make a valuable contribution to the delivery of creative organisational management, fashion research forecasting, product development, manufacturing and brand communication.... Fashion Brand Marketing considers consumer behaviour, the design, development, marketing and retailing of fashion brands.
4. Strategic Fashion Buying

MSc
Manchester Metropolitan University - Department of Clothing Design and Technology
The course provides an overview of these industries in the areas of business, marketing and operations and allow you to specialise in strategic fashion buying. You will study Fashion Business, Fashion Marketing, Fashion Technology, Strategic Fashion Buying, Research Methods and you will produce a Dissertation, which is a substantial piece of independent research.
5. Fashion Marketing & Communication

MA
Nottingham Trent University - School of Art and Design
This course provides students with a deeper understanding of the theory and practice of current and future trends in fashion media, promotion, strategic fashion marketing, communications and global fashion branding. It offers students the opportunity to explore creatively the theoretical and practical application of innovative fashion marketing in order to satisfy current and future consumer demands in developed and emerging markets.
6. Fashion Management & Marketing

MA
University College for the Creative Arts - Fashion & Communication
This course prepares you for a management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum. Working closely with fashion industry professionals, fashion organisations and industry role models and mentors, you will develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the fashion business.
7. Strategic Fashion Marketing

MA
University of the Arts London: London College of Fashion - Postgraduate
Aims to produce professional innovations within range of fashion disciplines for an industry facing constant economic, technical and cultural change.... MA Strategic Fashion Marketing provides business graduates, or those with experience in industry, the opportunity to both upgrade and increase their knowledge and understanding of management issues relevant to the future of a constantly changing industry.
8. Fashion Business

MA / PGDip / PGCert
Nottingham Trent University - School of Art and Design
This course explores global fashion networks in order to identify current and future fashion supply-chain trends and relationships. Emphasis is placed on the analysis of developed markets and the application of strategic fashion business management techniques to new and emerging markets.
9. International Fashion Marketing

MSc / PGDip
Heriot-Watt University - School of Management and Languages
Developed in partnership with George Davies (Next , George @ Asda, per Una. Modules include strategic retail management, fashion design, managing finance, fashion buying, fashion merchandising and managing teams.

 

[*k.a.t.e*]

I suggest reading InnocentFairy's posts in this thread if you're considering an MA at LCF;

http://www.thefashionspot.com/forums/f90/london-uk-fashion-schools-colleges-universities-30123.html