This first shot is obviously bad, we agree on that.
However it would be very interesting to know if the use of a model like Kendall has strong (positive) impact on sales. I mean Fendi is already an established house and I have not seen in the recent seasons a will to broaden its custumer base which could have explain the use of Kendall.
Because Karl do not seem to be really into Kendall as part of his muses like the Freja, Arizona, Anja & Co. I've read an interview of the two, both seemed embarassed.